Tim LeBel, chief Halloween officer, talks Mars Wrigley’s new virtual trick-or-treating app, retail strategies and how it plans to navigate winter holidays.
“While we know the holiday might look different — whether trick-or-treating happens or not, we want to be there for our consumers,” said Tim LeBel, chief Halloween officer and president of sales, Mars Wrigley U.S.
See’s Candies is launching two new individually wrapped candies for the upcoming Halloween season, which is slated to be impacted by the ongoing COVID-19 pandemic.
LA County, located in the state of California, is the largest in the country, with 10.4 million people. The county has had 249,241 cases of COVID-19 and 6,036 deaths.