Articles Tagged with ''marketing candy ''

Hershey is turning 125 years old in 2019, but it’s the company’s future that’s most interesting right now.

Fans of Reese’s Peanut Butter Easter eggs won’t have to wait until next year to enjoy the seasonal treats after the holiday.

Building on its positioning as “weirdly awesome,” Ferrara Candy Co. brand Trolli has launched the dark, whimsical “It’s Trolli” marketing campaign.

The Reese’s brand is asking fans which part of Reese’s Peanut Butter Cups they like the best — the peanut butter or the chocolate — but fans won’t miss out on either.

Big League Chew has partnered with National Pro Fastpitch following the launch of the brand’s new softball character this year.

Mars Wrigley Confectionery is launching its third M&M’S Flavor Vote campaign this month with internationally-inspired flavors.

The holiday season can be as stressful as it is fun — especially for people on the internet — but Snickers lovers have a chance to gain from it.

As shopping continues to evolve, Mars Wrigley Confectionery has found nontraditional retail outlets for its products, calling the new program “Emerging Impulse Platforms.”