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Home » marketing candy

Articles Tagged with ''marketing candy ''

Reese's converter

Reese’s to install Halloween candy exchange machine in NYC park

Vending machine to dispense Reese’s Peanut Butter Cups in exchange for unwanted Halloween candy.
Alyse Thompson
Alyse Thompson-Richards
October 31, 2018

Capitalizing on its popularity during Halloween, Reese’s brand will install a candy exchange machine today in Washington Square Park on Fifth Avenue in New York City.


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Necco wafers_web

XOXO NECCO: What candy companies can learn from NECCO's closing

Candy makers can’t rely on nostalgia to stay alive
Crystal Lindell
Crystal Lindell
August 14, 2018

There’s a saying that if you can’t be a good example, be a warning. And sadly, NECCO has become a warning for confectionery companies. Even iconic brands aren’t safe. 


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M&M's Crunchy Mint

Crunchy Mint selected as winning flavor in M&M’s 2018 Flavor Vote

New flavor to appear in stores for the next 18 months.
Alyse Thompson
Alyse Thompson-Richards
August 1, 2018

The results are in: Crunchy Mint will join M&M’S lineup of flavors this month after fans selected it as the winner of the 2018 Flavor Vote. 


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HI-CHEW Dragonfruit

Dragon Fruit wins Morinaga America’s flavor vote

New flavor to hit U.S. shelves in 2019.
Alyse Thompson
Alyse Thompson-Richards
April 12, 2018

The results are in: Voters in Morinaga America’s East Meets West Flavor Challenge have decided to make Dragon Fruit the newest HI-CHEW flavor in the United States.


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East Meets West Morinaga

Morinaga America launches flavor vote to celebrate 10-year anniversary in the U.S.

Fans will vote for next Japanese flavor to hit U.S. shelves.
Alyse Thompson
Alyse Thompson-Richards
March 21, 2018

Through its newest campaign — the East Meets West Flavor Challenge — Morinaga America will bring a little bit of Japan to the United States to mark its 10-year anniversary here.


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Mars Wrigley 2018 flavor vote

Mars Wrigley again asks consumers to pick next M&M’S flavor

Crunchy Espresso, Crunchy Raspberry and Crunchy Mint available nationwide April 1.
March 9, 2018

Mars Wrigley Confectionery has launched a second Flavor Vote campaign, asking M&M’S lovers to choose from three crunchy possibilities.


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Merci chocolate

Merci, gracias, dziękuję, thank you!

Storck marketing campaign offers reminder to give thanks.
Bernie Pacyniak
November 22, 2017

According to a survey by OnePoll, which was sponsored by Stork US, nearly 63 percent of Americans say they don’t show appreciation because they simply forget, or their mind is focused on other things. Given that tomorrow is Thanksgiving, I’m thinking most of us will remember to give and say thanks.


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Jolly Rancher Fruit Gang

How ‘sucking’ helped Jolly Rancher's sales surge

Advertising campaign delivers double-digit sales gain, wins Hershey Effie Award.
Alyse Thompson
Alyse Thompson-Richards
September 20, 2017
It’s safe to say that nobody wants to “suck” at what they do. Generally, having that verb assigned to your work or operation means change is in order. But Jolly Rancher, a Hershey brand that was experiencing a period of sales decline, decided to put the term — and both its meanings — to good use.

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3 Musketeers Throw Shine

3 Musketeers helps high school students “throw shine”

Marketing campaign inspires Virginia students to send positive messages.
Alyse Thompson
Alyse Thompson-Richards
July 5, 2017

Last fall, Mars Chocolate North America launched the 3 Musketeers “#ThrowShine” campaign, designed to give young people a chance to spread positivity and good will. That’s opposed to “throwing shade,” a slang phrase for publicly criticizing someone on the Internet or otherwise. 


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Red Vines California Collection

Red Vines manufacturer to launch California tour, licorice collection

Tour kicks off on National Licorice Day.
Alyse Thompson
Alyse Thompson-Richards
March 29, 2017

The American Licorice Co. has announced plans to celebrate National Licorice Day and the company’s California connection in style.


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