Snack and Bakery logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Snack and Bakery logo
  • SNACK PRODUCTS
    • New Products
    • Chips
    • Crackers
    • Frozen Snacks/Appetizers
    • Nuts & Trail Mixes
    • Popcorn
    • Pretzels
    • Puffs/Extruded Snacks
    • Tortilla Chips
    • Other Snacks
  • BAKERY PRODUCTS
    • New Products
    • Bars
    • Breads
    • Breakfast Products
    • Cookies
    • Desserts
    • Pizza
    • Muffins
    • Snack Cakes
    • Sweet Goods
    • Tortillas
  • INGREDIENTS
    • New Ingredients
    • Chocolate
    • Dairy
    • Extruded
    • Flavors & Colors
    • Fruit
    • Functional
    • Grains
    • Inclusions
    • Nutritional
    • Nuts & Seeds
    • Sweeteners
  • EXCLUSIVES
    • EQUIPMENT
      • New Equipment
      • New Technology
      • Belts & Conveyors
      • Depositors, Dividers & Rounders
      • Extruders
      • Fryers
      • Laminators & Sheeters
      • Mixers
      • Inspection & Detection
      • Ovens & Proofers
      • Packaging
      • Slicing, Cutting & Portioning
    • State of the Industry
      • State of the Industry: Snacks
      • State of the Industry: Bakery
    • Bakery of the Year
    • Snack Producer of the Year
    • Top 50 Snack & Bakery Companies
      • Submit Your Company
  • TRENDS
    • Artisan Baking
    • Better-For-You
    • Cannabis Edibles
    • Clean Label
    • Flavor Trends
    • Food Safety
    • Gluten-free
    • Keto
    • Plant Efficiency
    • Sustainability
  • MORE
    • Blogs
    • Case Studies & Advertorials
    • Classifieds
    • Newsletter
    • Ingrained Insights Podcast
    • SFWB Store
    • Image Galleries
    • Submit New Products
    • Videos
    • Webinars
  • DIRECTORIES
    • SFWB BUYER'S GUIDE
    • CANDY BUYER'S GUIDE
    • Get Listed!
    • Take a Tour
  • CANDY
  • SIGN UP!
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact
    • SIGN UP!
Home » marketing candy

Articles Tagged with ''marketing candy ''

Snacking stock

Consumers continue to seek products with natural ingredients

FMCG research reveals nearly half of consumers say “natural” confectionery is important.
Will Cowling
January 22, 2020

Consumers are actively looking for more natural products and ingredients, but what does naturalness mean to them?


Read More
Hear For It Tic Tac

Tic Tac brand partners with Spotify on live concert experience

Tic Tac targeted Spotify listeners who embody “fun, refreshing” brand personality.
November 25, 2019

The Tic Tac brand is joining forces with global audio streaming service Spotify to offer Hear For It, a unique event series that employs Spotify's streaming intelligence to target listeners and consumers who exemplify the fun and refreshing personality of the Tic Tac brand. 


Read More
Hotella Nutella

Nutella brand to welcome three superfans to Hotella Nutella

Fans can win trip to Napa Valley for weekend breakfast experience.
November 13, 2019

Hotella Nutella, a first-of-its-kind weekend getaway experience in Calistoga, California, is set to open January 2020.


Read More
Reeses Halloween NPF

Reese’s brand partners with Neil Patrick Harris for interactive Halloween experience

Voters will choose tricks and treats for It’s A LIVE house.
October 7, 2019

Halloween fanatic Neil Patrick Harris will supply the tricks and Reese’s Peanut Butter Cups will provide the treats.


Read More
Russell Stover Copper Collection

Russell Stover hopes to ‘Make happy’ through first major brand campaign in 20 years

Campaign follows redesign of the brand’s signature chocolate assortment.
September 30, 2019

Russell Stover Chocolates has launched the “Make happy.” campaign, its first major creative brand initiative in more than two decades.


Read More
Godiva Wonder Awaits

GODIVA launches marketing campaign inspired by founder’s love story

Advertisements to focus on key selling periods beginning September 2019.
September 18, 2019

GODIVA has launched a new advertising campaign that draws from the passion founder Pierre Draps had for chocolate and his wife, Eugenie.


Read More
Werther's bliss

Werther’s Original marketing campaign aims to inspire ‘bliss’

Two TV spots set to begin airing Aug. 12.
August 13, 2019

Werther's Original is launching a new marketing campaign the brand hopes will inspire caramel lovers to enjoy "a little piece of bliss."


Read More
English Toffee Peanut MMs

English Toffee Peanut named winning M&M’S flavor in 2019 Flavor Vote

Fans were asked to choose from three internationally-inspired flavors.
Alyse Thompson
Alyse Thompson-Richards
August 7, 2019

The results are in — M&M’S fans have selected English Toffee Peanut as their favorite option from this year's M&M'S Flavor Vote campaign.


Read More
Reeses Take5

Reese’s taking over Take5 bar

The Hershey Co.. has long used Reese’s peanut butter in Take5.
Alyse Thompson
Alyse Thompson-Richards
June 19, 2019

Leveraging the strength of the Reese's brand, The Hershey Co. has announced that Reese's is taking over the Take5 bar.


Read More
Mars Wrigley Confectionery logo

Mars Wrigley Confectionery launches merchandising incubator program for retailers

Retailers can apply through the end of May.
May 1, 2019

Mars Wrigley Confectionery has launched the 2019 Innovative Merchandising Incubator, a national program to provide retailers with merchandising solutions and drive sales.


Read More
Previous 1 2 3 4 5 6 7 8 Next
Manage My Account
  • eMagazine Subscription
  • Manage My Preferences
  • Newsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

Hershey showcases its new strategies at Sweets & Snacks Expo

Hershey showcases new strategies, candy

Sweets & Snacks Expo wins big in Las Vegas

Sweets & Snacks Expo concludes its first year in Vegas

hard candy generic

Hard candy evolves beyond traditional sweetness

Speaking Gen Y/Z/Alpha's Language Webinar

Events

August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

See More Products

global top 100

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing