Snack Food & Wholesale Bakery was recently able to talk to Ken Cross, chief marketing officer, Voortman Bakery, about the wafer category and how it has changed over the years.
President Jan Kolanski wins 2017 European Candy Kettle Club Award.
January 19, 2018
The blue-ocean approach encourages entrepreneurs to create uncontested market space instead of competing in "red oceans," where there's likely to be plenty of blood in the water. It's a strategy that Jan Kolański, president of the Colian Group, has embraced and evolved .