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Home » Authors » Melissa Kvidahl Reilly

Articles by Melissa Kvidahl Reilly

State of the Industry 2019: Tortillas offer health attributes and big flavor

State of the Industry 2019: Tortillas offer health attributes and big flavor

Tortillas see continued growth through a balance of traditional and differentiated options
Melissa Kvidahl Reilly
June 24, 2019
No longer relegated to taco night, tortillas are playing a major role in Americans' meal plans, both at home and when dining out.
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State of the Industry 2019: Bars continue to innovate

State of the Industry 2019: Bars continue to innovate

Whole food ingredients pave the way for a functional future
Melissa Kvidahl Reilly
June 1, 2019
Snack and nutritional bars are not only growing in popularity, but they represent an innovative category that keeps up with trends and is rewarded for its creativity.
Read More
Creative crackers stand out in a stable snack market

Creative crackers stand out in a stable snack market

For cracker brands, elevating the snacking mainstay with unique attributes can be a differentiator
Melissa Kvidahl Reilly
May 17, 2019
While the crackers market remains relatively flat, up a mere 0.29 percent for the year, it's a strong area of baked snacks, accounting for $7.4 billion in sales, per IRI, Chicago for the 52 weeks ending March 24, 2019.
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Developing nutritious and appealing bakery snacks

Developing nutritious and appealing bakery snacks

With today’s R&D resources, developing tasty and nutritious bakery snacks is within reach
Melissa Kvidahl Reilly
May 4, 2019
Despite better-for-you and health trends transforming essentially every food and beverage category, the indulgent bakery snack market, including snack cakes, pastries, doughnuts, and muffins, is generally faring well.
Read More
Tortilla Trends: clean label and exciting flavors resonate

Tortilla Trends: clean label and exciting flavors resonate

Health, high quality and culinary flavors lead the trend pack
Melissa Kvidahl Reilly
April 3, 2019
According to IBISWorld, tortilla production in the U.S. has grown 3 percent in the past five years thanks to the fact that tortillas, especially ones boosted with ingredients like spinach and whole wheat, are perceived to be healthier than bread during a time when consumers value nutrition.
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Expanding solutions for clean label snack and bakery R&D

Expanding solutions for clean label snack and bakery R&D

As the definition of clean label continues to expand, ingredient suppliers provide an array of solutions
Melissa Kvidahl Reilly
March 19, 2019
Buckle up. The top trend driving innovation in the snack and bakery industries has no formal definition, isn't regulated, and is shifting all of the time. Yes, clean label demands are touching every facet of the food industry, from formulation to packaging and marketing, and everything in between.
Read More
R&D inspirations for gluten-free snacks and baked goods

R&D inspirations for gluten-free snacks and baked goods

New ingredients and technologies help snack producers and bakeries innovate to stay competitive
Melissa Kvidahl Reilly
February 11, 2019
Anyone who thinks the gluten-free market has peaked needs to think again. According to a December 2018 report from Zion Market Research, the global gluten-free product market was valued at around $4.72 billion in 2017. By 2024, that value is expected to nearly double to reach $7.6 billion.
Read More
Snack bars continue growth through better-for-you innovation

Snack bars continue growth through better-for-you innovation

Bars with healthy ingredients and appealing flavors help consumers meet their health goals.
Melissa Kvidahl Reilly
December 7, 2018
For a culture focused on convenience and clean-label nutrition, bars continue to deliver. Sales of snack and granola bars on the whole have grown 2.9 percent during the 52 weeks ending October 7, 2018, according to data from IRI, Chicago, hitting a value of $6.2 billion.
Read More
Puffed and extruded snacks tap into top trends

Puffed and extruded snacks tap into top trends

A blank slate, puffed and extruded snacks are able to meet demands for taste and health
Melissa Kvidahl Reilly
November 7, 2018
With better-for-you trends dominating virtually every food and beverage category, how do puffed and extruded snacks fare? As it turns out, this category is in a unique position to capitalize.
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Salty snacks market continues growth through grab-and-go and flavor diversity

Salty snacks market continues growth through grab-and-go and flavor diversity

Innovative flavors and ingredients help brands differentiate themselves in a crowded market
Melissa Kvidahl Reilly
August 10, 2018
Thanks to Americans' increasingly hectic lifestyles, sales of grab-and-go items like salty snacks, including chips, popcorn and pretzels, are increasing, according to the June 2018 "Salty Snacks: U.S. Market Trends and Opportunities" report from Packaged Facts. Convenience is cited as a top purchase driver.
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