Snack manufacturers are giving the humble cracker a makeover - launching new flavors, formats, textures and functionality—as consumers demand more from these snack staples.
Consumer demand for nutritional bars continues to climb. Success for this flourishing category going forward will rely on manufacturers’ continued understanding of trends driving sales.
Today’s most-successful gluten-free products are competing in taste and texture with their gluten-containing counterparts—but manufacturers still face challenges.
As bakers and snack producers settle into Food Safety Modernization Act compliance, the landscape is already changing to include consumer perceptions of what’s safe.
According to the 2014 “Conscious Consumer” study from Gibbs-rbb Strategic Communications, Americans are willing to spend 31 percent more per week on groceries if those products are made in ways that align with their social and environmental values.
Ingredient suppliers are stepping up to offer bakers and snack manufacturers a variety of sweeteners to match consumer preferences, from traditional sugar to modern formulations.
As GMOs, gluten intolerance and ‘no artificial additives’ gain heavy traction in the food arena, snack manufacturers and commercial bakers continue to showcase new clean-label pursuits with more transparency.