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Home » Authors » Melissa Kvidahl Reilly

Articles by Melissa Kvidahl Reilly

sfwb0717pretzels-01.jpg

State of the Industry 2017: Pretzels get a flavor makeover

Pretzels seek growth through diversification, often marrying better-for-you, clean-label attributes with indulgent flavors.
Melissa Kvidahl Reilly
July 18, 2017

Once a simple snack aisle staple, the humble pretzel is experiencing a resurgence, as restaurant menus tap into the classic flavors of this ubiquitous snack. According to Mintel, Chicago, there has been significant growth in the number of pretzel buns on menus recently, to the tune of 97 percent more items on menus than in previous years.


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State of the Industry 2017: Inventive crackers push the envelope

State of the Industry 2017: Inventive crackers push the envelope

A strong category can grow stronger with innovative flavors and alternative bases.
Melissa Kvidahl Reilly
July 18, 2017

Crackers remain one of the most- important segments in snacks, valued at $7.4 billion. And current innovations related to ingredients, formats and flavor profiles could drive more growth over the coming year.


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State of the Industry 2017: Sweet goods go specialty, seasonal and even guilt-free

State of the Industry 2017: Sweet goods go specialty, seasonal and even guilt-free

Variety and clean label are top demands in the upward-trending sweet goods category.
Melissa Kvidahl Reilly
June 14, 2017

They’re wedding cake stand-ins, they’re topped with everything from sweet breakfast cereal to bacon, and they’re popping right off the breakfast plate and onto restaurant menus nationwide. It’s safe to say designer doughnuts are having a moment.


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State of the Industry 2017: Desserts still hit the sweet spot for consumers

State of the Industry 2017: Desserts still hit the sweet spot for consumers

Foodservice and better-for-you trends are top influencers.
Melissa Kvidahl Reilly
June 14, 2017

If there’s one place consumers are willing to indulge in something decadent, it might be at their favorite restaurant. And when it comes to the end of the meal and the prized desserts that await, research from Datassential, Chicago, shows that consumers are still choosing sweets.


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State of the Industry 2017: Across the board, healthy bars find success

State of the Industry 2017: Across the board, healthy bars find success

When it comes to bars, nutrition is king.
Melissa Kvidahl Reilly
June 13, 2017

In a report released last year, market research firm Euromonitor International examined the meal replacement segment, including snack and nutritional bars. What they found was that the space is in a state of transformation.


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Sweet goods experience growth, offer on-trend products

Sweet goods experience growth, offer on-trend products

Bakers of sweet goods offer indulgent, snackable treats that don’t harpoon healthy lifestyles.
Melissa Kvidahl Reilly
May 18, 2017

Whether center-of-store or along the perimeter in the fresh bakery section, sweet goods are on the rise. According to the 2017 “What’s in Store” report from the International Dairy Deli Bakery Association, in-store bakeries have experienced much success over the past five years, soaring 51 percent in total annual sales to reach $15.7 billion dollars, enjoying a 7.9 percent increase in the past year alone.


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Healthy snack bar customization drives category sales

Healthy snack bar customization drives category sales

Melissa Kvidahl Reilly
April 18, 2017

It’s rare for a food product to check so many boxes in the minds of consumers that it becomes, essentially, universally beloved. But such is the case for snack and nutritional bars.


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The growing importance of clean-label foods

The growing importance of clean-label foods

As the clean-label trend begins to shift into the mainstream, its purview grows
Melissa Kvidahl Reilly
March 3, 2017

If there’s one trend that touches nearly every area of the food industry—from formulation to marketing, from ingredients to finished products—it’s clean label.


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Sustainability becomes mandatory for snack and bakery manufacturers

Sustainability becomes mandatory for snack and bakery manufacturers

Bakeries, snack producers and supply-chain partners are taking strong steps toward minimizing their eco-footprints while still maximizing growth.
Melissa Kvidahl Reilly
January 16, 2017

Sustainability means different things to different people. For some, it’s all about minimizing emissions or reducing the carbon footprint. For others, it’s strengthening local economies and communities.


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Finding cracker category growth with better-for-you, flavorful products

Finding cracker category growth with better-for-you, flavorful products

Melissa Kvidahl Reilly
December 14, 2016

Some snack categories today are tough to crack. According to data from IRI, Chicago, dollar sales in the crackers category during the 52 weeks ending September 4, 2016 rose 0.98 percent to reach $7.4 billion.


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