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Home » Authors » Douglas J. Peckenpaugh
Douglas J. Peckenpaugh

Douglas J. Peckenpaugh

Douglas J. Peckenpaugh is Director of Content Strategy for Beverage Industry, Dairy Foods, Food Engineering, The National Provisioner, Packaging Strategies, Flexible Packaging, Prepared Foods, Refrigerated & Frozen Foods, Snack Food & Wholesale Bakery, and Candy Industry at BNP Media. For over three decades, his work has followed the food industry from farm to fork, including concentrations in agriculture, ingredient processing, packaging and processing equipment, retail grocery branding, foodservice menu development, and food product R&D and manufacturing.

Articles

ARTICLES

Dave's Killer Breads

Exclusive interview: Dave’s Killer Bread on consumer bread perceptions and the national rollout

doug peckenpaugh
Douglas J. Peckenpaugh
July 5, 2016

Better-for-you bread superstar Dave’s Killer Bread talks about consumer perceptions of bread and growth of the brand.


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La Brea Bakery

La Brea Bakery named 2016 ‘Bakery of the Year’

doug peckenpaugh
Douglas J. Peckenpaugh
June 13, 2016

Snack Food & Wholesale Bakery is proud to announce that it has named La Brea Bakery its 2016 “Bakery of the Year.” 


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Entering the pizza renaissance

State of the Industry 2016: Entering the pizza renaissance

Frozen pizza, crusts and dough see a sales uptick in the wake of strong innovation and product diversification.
doug peckenpaugh
Douglas J. Peckenpaugh
June 13, 2016

Frozen pizza, as well as frozen pizza crusts and dough, had an improved year from a sales perspective over the past 52 weeks in the wake of strong—and continued—product and category innovation. And this innovation is resonating with shoppers at a key time in the evolution of pizza across both retail and foodservice, with encouraging growth of fast-casual pizza and intensified cross-market competition.


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Bright spots in bread point to the future

State of the Industry 2016: Bright spots in bread point to the future

While fresh bread sales overall remain flat, pockets of strong sales activity point to the future of the category.
doug peckenpaugh
Douglas J. Peckenpaugh
June 13, 2016

The fresh bread category remains the most important segment in bakery today. It’s highly competitive, and the playing field continues to grow more crowded as more product dynamics like artisan and better-for-you come into consideration with increased frequency.


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Meeting today’s bakery market demands

State of the Industry 2016: Meeting today’s bakery market demands

Bakery companies across the industry have built incremental growth through strategic product and line launches that meet the changing demographic demands.
doug peckenpaugh
Douglas J. Peckenpaugh
June 13, 2016

Tradition is the foundation that grounds much of the bakery industry’s continued success. We see this immutable fact across nearly every category, with leading companies selling billions of dollars of traditional baked goods that have long stood the test of time. These are core products beloved by millions of shoppers.


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Perfect Snack Bar

Study investigates consumer snacking behaviors

doug peckenpaugh
Douglas J. Peckenpaugh
June 6, 2016

A new study provides insight into how people prefer to snack throughout the course of their day pointing to multiple opportunities.


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Busy Bee Detail

A doughnut by any other name would taste as sweet

doug peckenpaugh
Douglas J. Peckenpaugh
June 3, 2016

My adoration of the venerable doughnut is such that it almost inspires me to cast sonnets in its name.


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Grain Foods Foundation

Using diverse grains in healthy snacks and baked goods

doug peckenpaugh
Douglas J. Peckenpaugh
June 2, 2016

Grain diversity has grown into a topic of great interest in the wake of significant gluten-free and other snack and baked goods innovation of late.


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Kristy Homes-Lewis

Clean-label snack pioneers

doug peckenpaugh
Douglas J. Peckenpaugh
May 20, 2016

Quinn Snacks has made some bold moves in the popcorn category, including clean-label microwave popcorn and ‘farm-to-bag’ products.


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Otis Spunkmeyer Snacks

An exclusive interview with Otis Spunkmeyer on clean-label in retail today

doug peckenpaugh
Douglas J. Peckenpaugh
May 17, 2016

Otis Spunkmeyer is in the process of launching a new range of clean-label muffins, cookies and snack cakes.


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View All Articles by Douglas J. Peckenpaugh
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Events

August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

January 1, 2030

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Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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