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Home » Authors » Crystal Lindell

Articles by Crystal Lindell

Honibe honey gummies

Island Abbey Foods, Charlottetown, PE, Canada
Crystal Lindell
Crystal Lindell
March 10, 2015
Island Abbey Foods is expanding into the vitamin, mineral and supplement category with the launch of the world’s first honey gummies for health.
Read More
Lindt

Lindt continues support of Autism Speaks this Easter

Chocolatier to donate 10 cents for every Gold Bunny sold.
Crystal Lindell
Crystal Lindell
March 4, 2015
A little chocolate bunny could have a huge impact this Easter.
Read More

Honey Maid Go Bites

Mondelez Int’l, Inc., Deerfield, Ill.
Crystal Lindell
Crystal Lindell
February 25, 2015
Honey Maid’s newest treat is a mess-free snack both kids and parents can enjoy.
Read More

Juicy Fruit with Starburst Flavors

Wrigley Jr. Co., Chicago
Crystal Lindell
Crystal Lindell
February 18, 2015
Juicy Fruit has finally created a way to enjoy Starburst guilt-free!
Read More

Hispanic Candies: Selling ‘dulces’ in the States

The Hispanic confectionery market continues to grow and conquer new markets in the United States.
Crystal Lindell
Crystal Lindell
February 16, 2015
More and more consumers are saying, “Quiero dulces!” And while that may be Spanish for “I want candy,” it’s retailers in the United States who are hearing it.
Read More

Lovely Candy Company's lovely story

Illinois-based confectioner starts out with gluten-free licorice goal, ends up creating a whole line of premium chew candies.
Crystal Lindell
Crystal Lindell
February 13, 2015
"On the back of every Lovely Candy Co. Package, you’ll find the company’s story. “The journey started when Jackie asked her husband Mike to go on a quest for her favorite candy... licorice,” it reads. “Hers was a special request, it needed to be consciously crafted with select gluten-free ingredients.”"
Read More

Smartcandy

SNAP Infusion LLC., Andover, Mass.
Crystal Lindell
Crystal Lindell
February 11, 2015
SMARTCANDY is a delicious product packed with vitamins A, B and C — a unique blend of function to support a kid's daily activity while also delivering benefits for eyes, immunity and sustained energy levels.
Read More
Valentine's Day

Godiva’s fun pairing with Rob Riggle targets Valentine’s Day shoppers

Chocolate maker pairs up with man’s man of a comedian in hopes of lengthening Valentine's Day shopping season.
Crystal Lindell
Crystal Lindell
February 4, 2015
“In a recent consumer survey, nearly half of men admitted to caring more about watching The Big Game than they do about giving their Valentine the perfect gift,” reports Godiva.
Read More

Fresh Mint Peak Energy

Zipp Foods, Lakewood, Ohio
Crystal Lindell
Crystal Lindell
January 21, 2015
Peak Energy’s revolutionary energy blend combines D-Ribose with Caffeine and B vitamins in a great tasting dissolvable energy mint that delivers a rejuvenating boost of energy that lasts for hours.
Read More

Labels: What are consumers really looking for while they scan the grocery aisle?

New data from Nielsen shows how manufacturers can use food claims to their advantage.
Crystal Lindell
Crystal Lindell
January 21, 2015
The report found that less than two-thirds (63%) of global respondents trust health claims on food packages, and the percentage even is lower in North America (56%). But about 80 percent of North Americans are willing to pay a premium for foods with healthy claims or attributes!
Read More
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