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Home » Authors » Crystal Lindell

Articles by Crystal Lindell

Hershey’s unveils ‘roadmap’ for sustainable cocoa

Company looks to work with industry to meet growing demand.
Crystal Lindell
Crystal Lindell
March 21, 2013
It’s not hard to figure out that if Mars, Nestlé, Mondelez and Ferrero and Hershey all are planning to use 100 percent sustainable cocoa by 2020, then the world is going to need more sustainable cocoa.
Read More

Ben Affleck, Theo Chocolate launch Congo chocolate line

Theo CEO Joe Whinney talks partnership with actor/director, helping to create change in the Congo while producing excellent chocolate.
Crystal Lindell
Crystal Lindell
March 13, 2013
“I was really impressed with [Affleck's] passion for creating change there,” Whinney recalls. “I thought it was a great opportunity. So, in about 18 months, we went from my first visit to actually being able to export my first container of cocoa from there.”
Read More

From Chaka Kahn to One Direction: Celebrities do candy

Everyone’s getting involved in the confectionery business these days.
Crystal Lindell
Crystal Lindell
March 13, 2013
Next up we have: Celebrities who just really want to be on a PEZ dispenser.
Read More

‘One Direction’ Pez Dispensers created for charity

One-time, autographed set to be auctioned off for UK charity.
Crystal Lindell
Crystal Lindell
March 8, 2013
Arguably the most famous boy band in the world — at least for now — is pairing up with one of the world’s most iconic candies.
Read More
ECRM

An insider’s look at the Kid’s Choice Awards

Managing Editor Crystal Lindell offers her observations about recent Kid’s Choice Awards winners at the ECRM show in San Antonio.
Crystal Lindell
Crystal Lindell
March 6, 2013
Based on my observations, Tangy Zangy's appeal stems from three basic elements: It’s delicious. It’s sour. And, it’s shaped like straws.
Read More

Getting customers to ‘Like’ you. Really ‘like’ you

Which candy company is the most loved on Facebook? Whom should you hire to run your online marketing? And what can the confectionery industry can learn from casinos?
Crystal Lindell
Crystal Lindell
March 1, 2013
Picture this: It’s Super Bowl Sunday. Your company just spent millions of dollars to run an ad during the big game. The spot was great, the feedback was great, you’re breathing a sigh of relief that it’s over, and you silently hope the sales will be great.
Read More

Private-label candy loses its stigma

Private-label manufacturers venture into premium chocolates and better-tasting gums while helping retailers brand themselves.
Crystal Lindell
Crystal Lindell
March 1, 2013
In the past, private-label candy usually meant confections that didn’t have a national branded presence, like orange slices, ball gums, starlight mints, gummi bears and circus peanuts.
Read More

Galaxy uses CGI of Audrey Hepburn in latest ad

Spot also features footage of actress filmed in Italy.
Crystal Lindell
Crystal Lindell
February 27, 2013
Galaxy Chocolate’s Facebook post linking to its latest advertisement reads, “Just for you, here's our brand new Galaxy advert, featuring a very special Galaxy girl.” The Galaxy girl they’re referring to? A resurrected Audrey Hepburn, who died in 1993.
Read More

Jelly Belly Disney Gifts

Jelly Belly
Crystal Lindell
Crystal Lindell
February 27, 2013
Jelly Belly has teamed up with Disney to create new special edition Jelly Belly jelly beans in 2.8-oz peg gift bags.
Read More

More than half of Americans plan to buy candy this Valentine’s Day

Average shopper expected to spend $130.97 total on the day of love.
Crystal Lindell
Crystal Lindell
February 13, 2013
It looks like candy is still the weapon of choice for Cupids across the country this Valentine’s Day.
Read More
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