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Home » Authors » Valerie King

Articles by Valerie King

New ZEGO packaging alerts of allergens through smart phone scanning

Allergy friendly snack company gets high tech with cross-contact warnings.
Valerie King
March 5, 2014

The company has launched new packaging for its energy bars that features a patent-pending QR-code system, which when scanned with a smart phone, provides test results from the bar’s batch, showing measurable amounts of specific allergens.


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Hershey exceeds environmental goals two years early

Chocolate producer beats 2015 goals for water conservation and increased recycling ahead of schedule.
Valerie King
March 5, 2014

“Given our faster-than-expected progress, we are pushing ourselves even harder and will set new environmental goals in our next CSR report using our 2013 numbers as our baseline,” adds O’Day.


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Wythe Will Tzetzo changes name to First Source

Move coincides with new logo and website launches as well as plans for a new central manufacturing and distribution facility.
Valerie King
March 5, 2014

The change is one of the big steps it’s take as part of a new initiative aimed at increasing customers across the country. The company also is debuting a new logo and website.


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All-natural?

Navigating ‘natural’: How much meaning does the word really have?

Despite having no government-approved definition, the term’s been embraced by marketers and the public.
Valerie King
March 5, 2014
There’s no doubt the confectionery industry is aware and attentive to the call for buying beneficial foods. But just what does natural mean?
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Bell Flavors & Fragrances launches new website, announces new marketing and industry affairs director

Kelli Heinz is excited about her new role at Bell as well as more functional website.
Valerie King
February 26, 2014

 “The modern design offers more functionality and transparency of Bell’s products and services while the enhanced content allows for greater outreach to our customers, communicating our brand and showcasing some of our latest innovations,” she says. 


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Russell Stover may be sold for more than $1 billion

America’s third largest chocolate company considers selling
Valerie King
February 26, 2014

It isn’t for certain the company will follow through with the sweet deal. It’s largely focused on learning the perceived value, says Robbie Vorhaus, a company spokesman.


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For the Love of Chocolate gala raises over $180, 000 for future pastry chefs

The 9th annual gala took it back to the roaring 1920’s
Valerie King
February 26, 2014

More than 800 people, many dressed up as gangsters and flappers, gathered at 8 p.m. on Saturday, Feb. 22. Together, supporters raised more than $180,000, up at least $70,000 from last year. Proceeds will help fund student scholarships for The French Pastry School’s L’Art de la Patisserie and L’Art du Gateau programs.


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Airheads launches first-ever mass marketing campaign, features real-life ‘airheads’

‘The World Needs More Airheads’ commercials use actual ‘airhead moments’ from the web
Valerie King
February 26, 2014

Airheads is grabbing real-life comical mishaps from Vine, YouTube and Instagram; then using them in TV and online commercial spots.


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Hawaiian Host appoints new director of sales, Earl Kurisu

Kurisu will handle the Asia Pacific region for the chocolate-covered macadamia manufacturer.
Valerie King
February 25, 2014

Kurisu has more than nine years of experience in sales and will be responsible for coordinating and developing sales and marketing activities for Hawaiian Host in the Asia-Pacific region, excluding Japan.


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Traditional Vanilla Caramel Squares with dipping sticks

The Warrell Corp., Camp Hill, Penn.
Valerie King
February 19, 2014

Marketed under the Classic Caramel brand, Warrell is offering Traditional Vanilla Caramel Squares with not one, but two twists. 


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