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Home » Authors » Valerie King

Articles by Valerie King

Ethel M. Chocolates reveal which candies suit your personality

See what candy matches your partner’s personality this Valentine’s Day.
Valerie King
January 31, 2014

“To help consumers decide what to give their Valentines, we’ve created a list of seven personality traits that align with different types of chocolate,” explains Jessica Ruttman, marketing manager at Ethel M Chocolates.


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Super Bowl-bound Seahawks’ Marshawn Lynch scores sweet deal with Skittles

Skittles to pay Lynch for bringing Super Bowl XLVIII a ‘Taste of the Rainbow’.
Valerie King
January 30, 2014

Looks like Seattle Seahawks running back Marshawn Lynch has finally reached the pot of gold at the rainbow’s end. And winning the Super Bowl is no longer his only motivation for scoring touchdowns. Skittles has agreed to a formal deal with the player in honor of his renowned love for the candy dating back to his middle school years. 


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Sweets and Snacks Expo to feature more floor space, European pavilion

2014 Expo registration opens to a sold-out exhibit hall
Valerie King
January 30, 2014

With an all-new European Confectionery Pavilion, an upgraded mobile app, more space for exhibitors, and speakers from Zappos, ESPN and NBC, the annual show is sure to be sweet.


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Jelly Belly chairman of the board wins ISM Lifetime Achievement Award

Herman Goelitz Rowland Sr. first ever to win the award.
Valerie King
January 29, 2014

Herman Goelitz Rowland Sr., chairman of the board at Jelly Belly Candy Co., is the first award winner of the ISM Lifetime Achievement Award.


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Yellow M&M to make solo debut during Super Bowl XLVIII

Mars also plans to play-up N.J. headquarters as home-field advantage during The Big Game.
Valerie King
January 29, 2014
Mars finally plans to give their beloved M&M’S Yellow a moment in the spotlight Sunday night.
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Cher Harris, of The Hotel Hershey, Wins Ladies’ World Pastry Championship

Harris beats out women from around in this world in the international competition.
Valerie King
January 29, 2014

Harris represented the U.S. as one of 11 contestants, each representing a different country at the Ladies’ World Pastry Championship in Rimini, Italy, Jan. 18-20. 


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Cargill: This year’s top 10 trends for cocoa and chocolate

Unconventional flavor combinations, ingredient transparency key trends for 2014.
Valerie King
January 29, 2014

The world of food is constantly changing and consumer preferences are promoting a high rate of innovation, Cargill finds.


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Candy Crush Saga App makers trademark ‘Candy’

King defends the trademark efforts.
Valerie King
January 27, 2014

The endless number of games and applications, along with clothing lines, that use “candy” in their titles could have to either change their product name or remove it from sales altogether.


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Carol Callie, owner of Callie’s Candy Kitchen, dies at 80

Callie, 60, passes away three months after her husband, business partner.
Valerie King
January 24, 2014

As a member of the Retail Confectioners International (RCI) Carol received numerous awards for her knack for presentation. 


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Jelly Belly

Jelly Belly launches first beer-flavored jelly bean

Draft beer flavor inspired by craft beer trend.
Valerie King
January 24, 2014

"Anyone who enjoys a good, cold beer will enjoy Draft Beer Jelly Belly beans for the simple fact that it tastes just as you'd imagine," says Rob Swaigen, v.p. of marketing for Jelly Belly Candy Co.


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Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

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Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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