SF&WB Staff

James Ren will drive efforts to grow revenue, broaden distribution, and help lead the brand's regenerative mission.

Adam Butler will replace Vic Mehren in the role, who will remain involved through a leadership transition period ending in July.

The pie purveyor will continue to operate under its current management team, led by President Austin Kelly.

The three flavors include Honey Cashew, Peanut Butter, and Vanilla Almond, and are made with ingredients like real nuts, gluten-free oat, soy, and rice crisps, and Catalina Crunch cereal.

The globally inspired guava and tamarind flavor systems aim to offer product developers bold, exotic taste profiles with a familiar sweet and tart appeal.

The new hire joins the snack company from Victory Capital/RS Investment Management, where he held various positions, including co-portfolio manager, RS Growth.

New enhancements to the equipment include a rounded frame structure that aims to eliminate debris build-up and simplifies sanitation, a two-piece crimper design for quick changeovers, and more. 

The new design includes ingredient callouts, a refreshed brand voice, and clear visual ties to the company's sourcing values, it says.

The maskers are intended to work with the company's Vertis CanolaPRO protein isolate.

The new hire brings more than 15 years of experience in product management and leadership, and spent nearly seven years at Bühler in product management leadership roles.