Snack and Bakery logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Snack and Bakery logo
  • SNACK PRODUCTS
    • New Products
    • Chips
    • Crackers
    • Frozen Snacks/Appetizers
    • Nuts & Trail Mixes
    • Popcorn
    • Pretzels
    • Puffs/Extruded Snacks
    • Tortilla Chips
    • Other Snacks
  • BAKERY PRODUCTS
    • New Products
    • Bars
    • Breads
    • Breakfast Products
    • Cookies
    • Desserts
    • Pizza
    • Muffins
    • Snack Cakes
    • Sweet Goods
    • Tortillas
  • INGREDIENTS
    • New Ingredients
    • Chocolate
    • Dairy
    • Extruded
    • Flavors & Colors
    • Fruit
    • Functional
    • Grains
    • Inclusions
    • Nutritional
    • Nuts & Seeds
    • Sweeteners
  • EXCLUSIVES
    • EQUIPMENT
      • New Equipment
      • New Technology
      • Belts & Conveyors
      • Depositors, Dividers & Rounders
      • Extruders
      • Fryers
      • Laminators & Sheeters
      • Mixers
      • Inspection & Detection
      • Ovens & Proofers
      • Packaging
      • Slicing, Cutting & Portioning
    • State of the Industry
      • State of the Industry: Snacks
      • State of the Industry: Bakery
    • Bakery of the Year
    • Snack Producer of the Year
    • Top 50 Snack & Bakery Companies
      • Submit Your Company
  • TRENDS
    • Artisan Baking
    • Better-For-You
    • Cannabis Edibles
    • Clean Label
    • Flavor Trends
    • Food Safety
    • Gluten-free
    • Keto
    • Plant Efficiency
    • Sustainability
  • MORE
    • Blogs
    • Case Studies & Advertorials
    • Classifieds
    • Newsletter
    • Ingrained Insights Podcast
    • SFWB Store
    • Image Galleries
    • Submit New Products
    • Videos
    • Webinars
  • DIRECTORIES
    • SFWB BUYER'S GUIDE
    • CANDY BUYER'S GUIDE
    • Get Listed!
    • Take a Tour
  • CANDY
  • SIGN UP!
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact
    • SIGN UP!
IngredientsSupplier NewsBars

DSM-Firmenich introduces ModulaSENSE maskers for bars

The line of ingredients is aimed at targeting bitterness and other undesirable notes.

By SF&WB Staff
Hands holding a protein bar in the hills

Photo: Tom Verdoot/Pexels

July 11, 2025

Ingredients supplier DSM-Firmenich has launched ModulaSENSE maskers, designed to work with its Vertis CanolaPRO in formulation of protein bars and other products. According to the company, the maskers target bitterness, astringency, and licorice-like notes at a molecular level bars, ready-to-mix drinks and other items made with Vertis CanolaPRO protein isolate.

Vertis CanolaPRO reportedly is a complete, digestible, and sustainable rapeseed protein isolate. However, the company indicates, it is similar to other plant proteins in that it may present sensory challenges in certain applications. The Vertis CanolaPRO maskers are designed to enable manufacturers in formulation of higher-protein, better-tasting items.

Consumers continue to seek high-protein plant-based options without compromising on taste. This leaves brands facing a growing challenge: how to deliver nutrition that is not only functional but also delicious. Vertis CanolaPRO is said to be a versatile and sustainable source of high-quality plant nutrition. According to DSM-Firmenich, it is a complete protein, containing all nine essential amino acids, with a protein digestibility-corrected amino acid score of one, and is free from all major allergens. The ingredient reportedly imparts unique functionality benefits with excellent solubility, foaming, emulsification, and gelation properties. Vertis CanolaPRO is a certified upcycled ingredient said to valorize an existing side stream of canola oil production.

The company says ModulaSENSE maskers target multiple sensory pathways and intercept unwanted flavors before they activate key taste receptors. This is intended to enable higher volumes of Vertis CanolaPRO to be used while elevating the taste profile.

Alejandra Camacho, VP and global innovation leader of dairy taste and plant-based, says, “There is a critical need in the plant protein space—better nutrition without compromise on taste. Using our deep molecular understanding of protein structures and interactions, alongside cutting-edge technologies to identify the correct masking ratios, we’re facilitating the sustainable protein transition. ModulaSENSE combined with Vertis CanolaPRO unlocks more opportunities for our customers, plus better tasting, sustainable, and functional nutrition for consumers.”

These new ModulaSENSE maskers are available in North America starting this month; they will be available in Europe beginning in September. Developed with protein bars and RTM drinks in mind, the company plans to expand into other applications in the future.


Related: Functional and nutritional ingredients aim to please health-conscious consumers

KEYWORDS: dsm-firmenich protein

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • cookies stacked

    The top 50 snack and bakery companies of 2024

    The top-selling companies among baking and snack players...
    Top 50 Snack and Bakery Companies
    By: Jenni Spinner and Liz Parker Kuhn
  • IHOP new menu inspired by "IF" movie

    Most popular new products: May 2024

    Products range from a Reese’s Puffs collaboration with...
    Bakery Products
    By: Liz Parker Kuhn
  • state of the industry bakery: 2024

    State of the Industry 2024: Bakers continue to show resilience and creativity

    For the past several years, the baking industry has faced...
    State of the Industry
Manage My Account
  • eMagazine Subscription
  • Manage My Preferences
  • Newsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

Cartoon of two men driving a pink convertible car

Crumbl founders step down from company leadership

Hand holding tongs with Opopop popcorn bag over grill

Opopop aims to heat up microwave popcorn category

Sweets & Snacks Expo wins big in Las Vegas

Sweets & Snacks Expo concludes its first year in Vegas

Speaking Gen Y/Z/Alpha's Language Webinar

Events

August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

See More Products

global top 100

Related Articles

  • Plant protein blends for bars

    See More
  • David raises $10M in seed funding for bars

    David raises $10M in seed funding for bars

    See More
  • Ingredion launches pea protein optimized for bars

    Ingredion launches pea protein optimized for bars

    See More

Related Products

See More Products
  • Dairy Ingredients for Food Processing

  • ready to eat

    Ready-to-Eat Snacks: Emerging Technologies for Production and Safety

  • Chocolates and Confections: Formula, Theory, and Technique for the Artisan Confectioner, 2E

See More Products

Events

View AllSubmit An Event
  • January 29, 2026

    Consumer Insights: Better-for-You Candy Trends and Challenges

    On-Demand Consumers are often caught between the desire for healthier options and the need to indulge. Better-for-you options can offer indulgence, but in a healthier format. This webinar will examine variables factoring into nutritionally improved candy sales, including ingredient formulation, label claims, and the role of non-traditional sweeteners.
View AllSubmit An Event
×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing