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Wixon launches guava, tamarind flavors at IFT FIRST

The company is aiming to capture the taste of the tropics in its new ingredients.

Wixon is debuting its latest flavor innovations at the IFT FIRST annual expo in Chicago at booth S4616. The globally inspired guava and tamarind flavor systems aim to offer product developers bold, exotic taste profiles with a familiar sweet and tart appeal. Each of the flavors can be used in either featured or supporting roles in both sweet and savory food and beverage applications, the company notes.

"The guava is a blend of strawberry and pear with tropical notes, while the tamarind tastes of a mix of lemon and apricot with a subtle caramel-like back note," explains Jessica Lopez, flavor chemist, Wixon.

Guava and tamarind are rapidly emerging as trending flavors in the food and beverage industry, enticing consumers with their bold, globally inspired profiles, Wixon says. These flavors reflect the growing popularity of Latin American and Southeast Asian cuisines among U.S. consumers. According to the market intelligence firm Datassential, over the past four years, guava and tamarind have experienced triple-digit growth in new U.S. menu items at 184% and 202%, respectively.

“The sweet-tart flavor of guava is well-known among Latino, Asian, and Caribbean communities,” says Rachael Jarzembowski, Wixon marketing manager. “This gives it cultural resonance while still delivering novelty. Similarly, tamarind is widely used in global cuisines. It offers a singularly distinctive sweet-sour-tart profile that appeals to more adventurous, flavor-curious consumers.”

Snack and beverage applications featuring Wixon’s guava and tamarind flavor systems will be available to sample during the annual event. Visitors are invited to booth S4616 to experience the flavors’ sweet-tangy tropical appeal in the following formats: