INTERNATIONAL FOOD AND BEVERAGE TRADESHOW SIAL CANADA RETURNS
TO MONTREAL’S PALAIS DES CONGRÈS, FOR ITS 11TH EDITION
Montreal, December, 2013 - SIAL Canada, the International Food and Beverage tradeshow in North
America, is back in Montreal, April 2 to 4 2014, for the 11th edition with the promise of many new
features. The 2013 show, which took place at Toronto’s Direct Energy Centre in April of this year, was a
huge success. It boasted a record number of exhibitors and an increase of more than five percent in
professional attendees. Almost 13,000 visitors from across Canada and from 60 different countries came
to enjoy the show.
Back in Montreal for 2014, SIAL Canada is proud to position itself as the only tradeshow in Canada that
reflects the very latest consumer trends. With more than 750 exhibitors expected from 50 countries
ready to greet 14,000 professional attendees, the Montreal show is a must-see event in the industry.
Three pillars that form the strength of the SIAL Canada brand:
1. Importance of local markets
More than 350 Canadian companies will be represented and the show can again count on the
invaluable participation of provincial brands, including Les Aliments du Québec, as well as many
Canadian associations that support local brands’ efforts. This is why SIAL Canada is considered the
standard-bearer for the pan-Canadian offer. All of the country’s know-how will be on show for the
benefit of national buyers, who are expected in ever-larger numbers.
2. An international brand image
With more than 45 countries participating and 25 national pavilions, SIAL Canada offers a world of
products waiting to be discovered! By 2050, some 50 per cent of Canada’s population will be of
foreign origin, which makes SIAL Canada the ideal place to anticipate the demands of tomorrow’s
consumers. The 200,000 square feet exhibition area will feature more than 400 companies from all over
the world, ready to introduce their local gastronomy to visitors.
3. Innovation
SIAL Innovation is the only international competition of its kind highlighting novelties covering every part
of the world. Made up of experts from the food industry and in partnership with XTC World Innovation
the jury selects 10 finalists and one Grand Prix winner. All of the finalists and the Grand Prix winner will
have the unique opportunity to travel worldwide, visiting all the SIAL tradeshows – in China, Brazil, the
Philippines, Paris and Abu Dhabi.
New this year: The SIAL Innovation competition will present three new awards: a Retailer Award, a
Foodservice Award and a Children’s Special Prize.
These products can be found in the SIAL Innovation area on the exhibition floor, where attendees can
ask questions to experts when they visit the observatory and witness the shooting of video clips.
Privileged visitors and journalists will also have the chance to attend a tasting of the Grand Prize winning
product in the media zone!
New and innovative contests and events!
Olive d’Or: This is the most important competition for extra virgin olive oil in Canada. Olive d'Or is an
opportunity to discover and taste the best olive oils in the world, directly from the producers! A tasting
session of the 2014 winning oils is set for April 3 at 1:00 pm. Also, the “Pros talking to pros” get-togethers
are not to be missed!
La Cuisine by SIAL: This is the key event for the foodservice sector. The only competition for corporate
chefs, it will have several new features this year, including a laboratory with an open area highlighting
pastries, and educational sessions organized every morning. Aliments du Québec products will be in the
spotlight on April 2. Not to be missed!
To help attendees see everything in peace and save time, the organizers provide recommended visitor
paths. Unique in North America, these expertly designed circuits are tailored to specific interests from
among the various product categories available. So, if attendees are looking for new gluten-free,
organic or regional products, the appropriate pathway will guide them to all the right places!
Educational sessions: Following its success in 2012 and 2013, the educational program is back with
themes that are current and in the news: food innovations, ethnic products, packaging and food
waste, health, gastronomy, etc. Speakers have been invited from several renowned organizations,
including XTC, Nielsen and UQAM.
Food expeditions
This is a chance to discover some unique Montreal locations and meet food distribution professionals
who have succeeded by developing very specific concepts. These tours bring visitors up close to the
founders of successful companies who base their businesses on health and sustainable development!
Got a taste for the exotic? The “out-of-the ordinary restaurant” tour promises some unexpected
experiences! One visit will be entirely dedicated to tea! Places are limited!
SIAL À Manger
A whole new project that highlights Montreal’s restaurants! Organized in partnership with the
Association des Restaurateurs du Québec (ARQ).
50th anniversary of the SIAL brand
The 11th edition of SIAL Canada in Montreal is the first opportunity to celebrate the brand’s 50th
anniversary. The year then continues with SIAL tradeshows around the world, culminating with SIAL Paris
in October 2014.
About SIAL Canada
SIAL Canada and SET Canada are an integral part of the SIAL Group, the world’s leading network of
food-industry shows, with 8 professional exhibitions (SIAL Paris, SIAL Canada Montreal, SIAL Canada
Toronto, SIAL China, SIAL Brazil, Expovinis Brazil, SIAL Middle East and SIAL ASEAN) and 12,000 exhibitors
and 280,000 visitors from 200 countries. Established in 2001, SIAL Canada was the culmination of the
work of three organizations that are all shareholders in the event: ADAQ (Association des détaillants en
alimentation du Québec), the Agri-Food Export Group of Quebec-Canada, and SIAL S.A
Recommend SIAL Canada on LinkedIn, Twitter, Facebook and Google +
Source:
SIAL Canada
Press relations:
Rebecca Jett
RebeccaJ@ImexManagement.com
Tel : 1-866-381-0884
