athletes - Page 1 | Snack Food & Wholesale Bakery

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Honey Stinger launches Peanut Butter Energy Waffles

The new line is completely organic and includes honey-infused filling.

SF&WB Staff

February 11, 2025

Three flavors combine peanut butter taste with performance nutrition to fuel athletes and adventurers.

Cracker Jack features female athlete on its packaging for the first time

The special-edition Cracker Jill packaging will be on store shelves next year.

July 20, 2023

Cracker Jack is recognizing nine young women who are changing the face of the game with the I Am Cracker Jill Award and providing $5,000 to fuel their sports dreams.

Sour Punch searches for college athletes to join All-Star team

Athletes will receive $5,000, Sour Punch All-Star swag, and candy.

March 15, 2023

Anyone who plays a college sport and thinks they embody Sour Punch's "Embrace Your Punch" brand message is encouraged to sign up.

Bucked Up debuts nostalgic candy flavors

Bucked Up debuts nostalgic flavors for pre-workout gummies

Brand releases candy-inspired products.

February 6, 2023

Cherry Candy, Sour Bucks, and White Gummy Deer flavors to be added to the brand's pre-workout line.

CLIF debuts CLIF CORPS partnership with gymnast Sunisa Lee, VOICEINSPORT Foundation

Brand pledges funds to accelerate advocacy program.

November 2, 2022

The partnership will establish 20 new VOICEINSPORT Foundation advocacy chapters and support Title IX trainings on campuses across the U.S.

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways: