Snack and Bakery logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Snack and Bakery logo
  • SNACK PRODUCTS
    • New Products
    • Chips
    • Crackers
    • Frozen Snacks/Appetizers
    • Nuts & Trail Mixes
    • Popcorn
    • Pretzels
    • Puffs/Extruded Snacks
    • Tortilla Chips
    • Other Snacks
  • BAKERY PRODUCTS
    • New Products
    • Bars
    • Breads
    • Breakfast Products
    • Cookies
    • Desserts
    • Pizza
    • Muffins
    • Snack Cakes
    • Sweet Goods
    • Tortillas
  • INGREDIENTS
    • New Ingredients
    • Chocolate
    • Dairy
    • Extruded
    • Flavors & Colors
    • Fruit
    • Functional
    • Grains
    • Inclusions
    • Nutritional
    • Nuts & Seeds
    • Sweeteners
  • EXCLUSIVES
    • EQUIPMENT
      • New Equipment
      • New Technology
      • Belts & Conveyors
      • Depositors, Dividers & Rounders
      • Extruders
      • Fryers
      • Laminators & Sheeters
      • Mixers
      • Inspection & Detection
      • Ovens & Proofers
      • Packaging
      • Slicing, Cutting & Portioning
    • State of the Industry
      • State of the Industry: Snacks
      • State of the Industry: Bakery
    • Bakery of the Year
    • Snack Producer of the Year
    • Top 50 Snack & Bakery Companies
      • Submit Your Company
  • TRENDS
    • Artisan Baking
    • Better-For-You
    • Cannabis Edibles
    • Clean Label
    • Flavor Trends
    • Food Safety
    • Gluten-free
    • Keto
    • Plant Efficiency
    • Sustainability
  • MORE
    • Blogs
    • Case Studies & Advertorials
    • Classifieds
    • Newsletter
    • Ingrained Insights Podcast
    • SFWB Store
    • Image Galleries
    • Submit New Products
    • Videos
    • Webinars
  • DIRECTORIES
    • SFWB BUYER'S GUIDE
    • CANDY BUYER'S GUIDE
    • Get Listed!
    • Take a Tour
  • CANDY
  • SIGN UP!
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact
    • SIGN UP!
Bakery ProductsNew Snack and Bakery ProductsBreakfast ProductsWaffles

Honey Stinger launches Peanut Butter Energy Waffles

The new line is completely organic and includes honey-infused filling.

By SF&WB Staff
Honey Stinger launches Peanut Butter Energy Waffles

Courtesy of Honey Stinger

February 11, 2025

Honey Stinger, purveyor of sports fuel used by professional athletes, fitness, and active lifestyle enthusiasts alike, has launched its newest product: Peanut Butter Energy Waffles. The new organic peanut butter line includes organic peanut butter combined with honey-infused filling between two soft-baked organic waffles.

“Peanut butter is more than a flavor—it’s a cultural staple and a nutritional powerhouse,” says John D’Alessandro, CEO of Honey Stinger. “We wanted to create something that not only tastes incredible but also fuels performance in a meaningful way. These new peanut butter waffles are a game-changer for anyone looking to stay energized, whether they’re on the trail, at the gym, or just tackling their day. We couldn’t be more excited for this launch."

Honey Stinger’s expansion of its energy waffle lineup is offered in three flavors: Peanut Butter, Peanut Butter Chocolate, and Peanut Butter Strawberry. All three new flavors are USDA-certified organic and nutritionist approved for sport, and were crafted with athletes and active individuals in mind.

The Peanut Butter Energy Waffles will be available for purchase in singles, 6-packs, 12-packs, and 16-packs. Consumers can find them online at honeystinger.com, and on Amazon now, and rolling out over the next few months across the U.S.


Related: Premier Protein launches frozen protein waffles, pancakes

KEYWORDS: athletes energy peanut butter

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • cookies stacked

    The top 50 snack and bakery companies of 2024

    The top-selling companies among baking and snack players...
    Bakery Products
    By: Jenni Spinner and Liz Parker Kuhn
  • IHOP new menu inspired by "IF" movie

    Most popular new products: May 2024

    Products range from a Reese’s Puffs collaboration with...
    New Snack and Bakery Products
    By: Liz Parker Kuhn
  • state of the industry bakery: 2024

    State of the Industry 2024: Bakers continue to show resilience and creativity

    For the past several years, the baking industry has faced...
    State of the Industry
Manage My Account
  • eMagazine Subscription
  • Manage My Preferences
  • Newsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

Hershey showcases its new strategies at Sweets & Snacks Expo

Hershey showcases new strategies, candy

hard candy generic

Hard candy evolves beyond traditional sweetness

Sweets & Snacks Expo wins big in Las Vegas

Sweets & Snacks Expo concludes its first year in Vegas

Speaking Gen Y/Z/Alpha's Language Webinar

Events

August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

See More Products

global top 100

Related Articles

  • Sun Maid PB Yogurt Covered Raisins

    Sun-Maid launches peanut butter yogurt-covered raisins, glow-in-the-dark packaging

    See More
  • Lifes Grape vine dipped grapes peanut butter

    Life's Grape launches new peanut butter dipped vine-dried grapes

    See More
  • Quest launches mini Peanut Butter Cups

    Quest launches mini Peanut Butter Cups

    See More

Related Products

See More Products
  • 51eNJ8Ww34L__SX310_BO1,204,203,200_.jpg

    Engineering Aspects of Cereal and Cereal-Based Products

  • ICC-Handbook-2nd-ed_-Website-Scan-200x300.jpg

    The ICC Handbook of Cereals, Flour, Dough & Product Testing, Second Edition

  • Peanuts-Flyer-(2016).gif

    Peanuts: Bioactives & Allergens

See More Products

Related Directories

  • Golden Peanut Co. LLC

    Golden Peanut is a global leader in the peanut industry, providing the finest roasted, defatted peanut flour, roasted peanut oil and peanut extract to customers all over the world.
×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing