Items Tagged with 'candy marketing'

ARTICLES

Which candy trends will endure post-pandemic?

RangeMe’s Brandon Leong offers insight into how COVID-19 shaped candy purchase patterns.

July 30, 2021

Given the need for both comfort and health, the trends appearing across the candy industry may or may not have legs. RangeMe's Brandon Leong talks trends the online sourcing platform sees sticking around longer than an everlasting gobstopper.

3 common challenges companies face when creating new brand names, and 5 practical steps to overcome them

Analyst Jerry W. Thomas offers advice on navigating legal challenges, human bias, and more when creating new candy brand names.

Jerry W. Thomas

May 19, 2021

That great new product is ready to go. Concept test results are positive. In-home usage tests of the product are positive. The package design looks great. Oops! Wait a minute.

The state of the global candy industry in 2019

Candy Industry Magazine examines trends, sales data for confectionery categories.

Crystal Lindell

Alyse Thompson-Richards

June 10, 2019

An in-depth look at the trends shaping various confectionery categories, from chocolate bars to gummies and novelty.

New year brings sweet celebrations

National holidays offer chance to appreciate, create buzz.

Alyse Thompson-Richards

January 11, 2017

One of the things I do is go through last year’s calendar to pull important dates, birthdays and anniversaries and get them on the new one. That way I don’t forget or miss them. This year, though, I decided to take a light-hearted approach to calendar planning.

High fructose corn syrup can’t have it both ways — either it’s a sugar or it isn’t

Candy makers shouldn’t be able to claim “less sugar” by adding HFCS.

Crystal Lindell

November 20, 2013

Here’s the thing, high fructose corn syrup can’t have it both ways. It can’t be a sugar and not be a sugar.

Which candy companies use social media best?

Hint: It’s about so much more than "Likes."

Crystal Lindell

November 7, 2012

It turns out that candy companies really "like" Facebook. Or at least there’s where a majority of them have focused their social media efforts.

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

BFY bill while still delivering the taste, texture, and other attributes that consumers aren’t so willing to compromise on. In this focused presentation, an expert from a leading producer will discuss their experiences and perspectives on ways to craft recipes that hit all the marks.

Products

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

See More Products

Items Tagged with 'candy marketing'

ARTICLES

Which candy trends will endure post-pandemic?

3 common challenges companies face when creating new brand names, and 5 practical steps to overcome them

The state of the global candy industry in 2019

New year brings sweet celebrations

High fructose corn syrup can’t have it both ways — either it’s a sugar or it isn’t

Which candy companies use social media best?

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.