The move from dual foil and cellulose to recyclable paper wrappers will remove almost 2.5 billion individual pieces of packaging material from Quality Street's supply chain.
Brand also rebranded, reformulated existing products.
March 16, 2022
GATSBY Chocolate has reformulated and rebranded, creating a melt-in-your-mouth indulgence that’s approximately half the calories compared to leading low-sugar chocolate bars.
As consumers and confectioners navigate through a global pandemic, COVID-19 continues to have the most significant influence on packaging innovation for candy.
Brand owners in every consumer packaged goods category, including candy, continue seeking out and employing new materials in the ongoing effort to create a more sustainable package.