Engaging companies, producers, civil society, research institutes, and advocates, the org conducted a year-long consultation to evaluate its model and ensure it continues to address real world needs and challenges effectively.
Aaron Iverson, national sales manager, North America, Global Organics, talks sustainable cocoa ingredients, certifications like Fairtrade and Organic, and what's new for the company.
Campaign is set to run from July 1 through World Chocolate Day on July 7.
July 5, 2021
Fairtrade has unveiled a new global campaign, “Bitter Sweet,” featuring a stop-motion animation, titled "Unwrap a Fairer Future," that showcases the challenges within the cocoa supply chain and how Fairtrade works to overcome them.
Mondelez International has joined forces with the Fairtrade Foundation to extend the snack and confectionery giant’s Cocoa Life sustainability program to Cadbury-branded products.