Extra Gum debuts ‘Chew Into It’ platform

The candy brand is aiming to position itself as an antidote to digital distraction.

Liz Parker Kuhn

June 16, 2026

A spokesperson from the Mars brand talks about its new campaign as well as Chewbert, the new visual embodiment of it.

Extra Gum partners with Princeton Review, Yara Shahidi to launch Extra Hours Hotline for students

The Hotline will run from September 19-26 from 9:00 p.m. to 12:00 a.m.

September 19, 2023

The Extra Hours Hotline will help students find their focus and chew over their most difficult homework problems with the help of educational experts, plus a lucky few will win a private session with celebrity guest tutor Yara Shahidi.

Survey: Two out of three students chew gum to help them focus

The goal of the survey from Extra gum was to uncover students' study habits.

July 27, 2023

Ahead of back-to-school season, Extra gum is spotlighting students' study habits and helping to identify ways to tackle the school year with a renewed sense of focus.

Extra Gum announces Pink Lemonade as newest limited-edition flavor

Flavor initially debuted in January, and will expand nationwide later this year.

March 7, 2023

The Mars brand seeks to deliver an early taste of summer with the release of its newest flavor.

State of the Industry 2022: Gum category begins to bounce back after COVID challenges

Manufacturers look to innovation, strong marketing efforts to boost sales.

Alyse Thompson-Richards

July 15, 2022

Gum manufacturers say focusing on innovation and amping up marketing efforts have helped the category correct course after two difficult years during the COVID-19 pandemic.

Extra’s newest ad highlights how 2020 has changed relationships

Spot features two sisters, and it’s meant to encourage new usage occasions.

Crystal Lindell

August 3, 2020

The spot features two sisters — one who’s always on her phone and the other, Lena, who’s trying to get her attention.

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

BFY bill while still delivering the taste, texture, and other attributes that consumers aren’t so willing to compromise on. In this focused presentation, an expert from a leading producer will discuss their experiences and perspectives on ways to craft recipes that hit all the marks.

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Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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