The company says private-label innovation remains a critical growth engine, with retailers focusing on sustainable sourcing, wellness-oriented products, and premium offerings.
The research highlights a pivot toward healthier lifestyles among GLP-1 users, driven by a 41-point increase in weight management being cited as their primary health goal since 2021.
Candy companies will study how to achieve business success during the annual “State of the Candy Industry: 2025” webinar, as market experts from Circana discuss supply chain challenges, product and flavor trends, and consumer behavior.
Circana's new report analyzes how shifting motivations and local market dynamics are transforming the global snackscape and what brands must do to keep pace.