On the heels of the success of Hostess’ frozen Deep-Fried Twinkies last summer, the snack cake company is expanding its frozen food aisle offerings yet again with the addition of a classic Twinkie flavor: banana.
Bill Toler, who recently rang the opening bell on The Nasdaq to celebrate its listing on the market, discusses the enduring legacy of Hostess products.
We’ll soon learn if Twinkies will still be available on grocery store shelve in the future. Hostess Brands, which makes the snack cake and other baked goods, went into Chapter 11 in January, and has been on the verge of closing its doors and liquidating. But potential buyers have stepped forward recently, and there are at least two institutional investors interested.