Items Tagged with 'Kraft Foods'

A restructuring plan scheduled to take effect next year at Kraft Foods’ New Ulm plant is expected to result in the loss of an estimated 90 jobs at the Minnesota facility.

Kraft Foods will take full control of Morocco's top cookie maker, Bimo, from local investment holding National Investment Co. (SNI), which is controlled by the country's royal family.

Kraft Foods has added two flavors to its belVita Breakfast Biscuits line—Chocolate and Cinnamon Brown Sugar.

Brynwood Partners VI L.P., Greenwich, Conn., has signed a definitive agreement to acquire a controlling stake in the Back to Nature brand food business.

Nestle USA says that its U.S. operations will soon be led by its current head of business in the U.K. and Ireland, Paul Grimwood. Grimwood becomes CEO and chairman of Nestle USA in October. In September, Tracey Belcourt will join Kraft Foods as executive vice president, strategy, leading mergers and acquisitions activities for the global snacks company, Mondelez International Inc., and evolving and implementing the company's growth strategy.

Nabisco’s Honey Maid crackers dominate the graham cracker category, with a 49.4% market share, according to SymphonyIRI Group. But Kraft Foods has done little advertising to assert that position until now. Kraft is launching a major marketing effort, with new products and a campaign that promotes the brand as a standalone snack for children.