October 2004
FEATURES
SPECIAL REPORT
- The Feminine Side Of Chocolate
A close-up examination of chocolate category trends, with a special
focus on products and campaigns targeted to women.
RECOGNITION
- Distributor of the Year Grocery Supply Company
This Texas-based distributor’s formula for
success is all about earning the trust and confidence of its customers and vendors. CATEGORY INSIGHTS
- Sugar-Free Superstars
The low-carb craze may have fans that fade, but confections with
low or no sugar seem to have a rock-solid following.
TRADE TALK
- Go Mexico!
Want to really capture that growing Hispanic market? Here’s
a look at how some key Mexican companies are positioning themselves in
the U.S. marketplace.
DEPARTMENTS
UPFRONT
- Reflections on Rock Radio and Candy Assortments
CONFECTIONER NEWS
- Book Details Strategies for Launching New Products
PRODUCT UPDATE
- M-Azing ,
Candy Specs
and more ...
MARKETING & MERCHANDISING
- Midway Displays Introduces A Snappy New Rack
ADVERTISER INDEX
- Index
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Table of Contents
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