All Y'alls Foods debuts Cinnamon Churro Jerky

The jerky fuses Texas flavor with Mexican tradition.

courtesy of: All Y'alls Foods

All Y'alls Foods, a Texas-based mission-driven company in plant-based proteins, has announced the newest addition to its lineup: Cinnamon Churro Jerky. Showcasing the brand's sense of adventure and ability to think outside the box, the new jerky flavor has its roots in Texas and Mexico.

All Y'alls Foods is committed to providing premium quality plant-based protein snacks. An essential element of this is its use of whole non-GMO soybeans, which can be rare in the industry. Customers can count on the snacks to be protein and fiber-packed, and gluten- and cholesterol-free. Brett Christoffel, founder and CEO of All Y'alls Foods, commented on the newest addition to its lineup: "Bold & Unique flavors are our calling card. With Cinnamon Churro Jerky, our fourth flavor release, we deliver an unapologetic blend of cinnamon and sugar. So, imagine the exciting sounds of the Mariachi meeting up with the energetic fun of a Texas Hoedown. All in one bite."

Crafted with close attention to culinary detail, the Cinnamon Churro Jerky offers a sensory journey mirroring Texas and Mexico's vast and varied landscapes, a region celebrated for its food. Christoffel explains, "Creating these flavors is akin to storytelling for us. You're not just getting a snack when you taste our Cinnamon Churro Jerky. You're diving into the history, geography, and ethos of Texas Big Bend Country. We have more new flavors to share in 2024."

Beyond its taste, Cinnamon Churro Jerky represents a commitment to sustainability and animal welfare. All Y'all Foods' plant-based jerky products utilize only 10% of the water, land, and fuel required for animal-based proteins, offering a more environmentally friendly option. What may also surprise many is the plant-based protein formula used by All Y'alls is more nutritious than animal protein. Their plant protein contains higher levels of protein, calcium, magnesium, and iron than beef. This has made plant-based jerky a favorite with athletes who want to keep protein high while respecting the environment. A portion of every sale supports Rowdy Girl Sanctuary, the first cattle ranch turned vegan animal sanctuary in Texas, where they currently care for 135 animals, 70 of those being bovines.

Cinnamon Churro Jerky is available in limited quantities only through the All Y'alls Foods website.

Liz Parker is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.