Vermont Smoke & Cure expands product line
The four new meat stick snacks aim to cater to consumers seeking BFY options.

Courtesy of Vermont Smoke & Cure
With the meat snacks market set to nearly double by 2033 (Source: 2024 IFIC Food & Health Survey, The Brainy Insights), Vermont Smoke & Cure is announcing four new products for consumers seeking better-for-you snacking options.
Vermont Smoke & Cure’s new products include:
- Hickory Smoked Premium Beef Sticks – A ribeye dinner in snack form. Made with 100% beef and hand-trimmed cuts for a rich, savory flavor. Available in 1-oz (24-count carton, six-count pouch).
- Oven Roasted, Seasoned Turkey Sticks – A homestyle poultry stick with aromatic seasonings and a touch of hickory smoke. Available in 1-oz (24-count carton, six-count pouch).
- Hickory Smoked Hot & Spicy Turkey Sticks – A smoky, Southwest-inspired turkey stick with a kick of paprika, chili, and chipotle. Available in 1-oz (24-count carton, six-count pouch).
- Maple Old Fashioned Smoked Pork Stick with Whiskey – A cocktail-inspired meat stick, crafted with WhistlePig Whiskey, barrel-aged maple syrup, and whiskey barrel woodchips. Limited edition. Available in 1-oz (24-count carton, six-count pouch).
- Customer Favorites Variety Pack – A multi-flavor meat stick pouch for mass retail. Includes mini sticks of best-sellers: Original Beef & Pork, Hickory Smoked Uncured Bacon Pork, and BBQ Seasoned Beef. Available in a 12-count, .5-oz pack.
All Vermont Smoke & Cure products are made from antibiotic- and hormone-free meat with no artificial colors, preservatives, or flavors. Each stick is crafted from hand-trimmed meat or poultry, slow-cooked for over 18 hours, and hardwood-smoked—a process unique to the brand, it says.
“Each of our meat sticks are a testament to the care we put into making our products,” says Michael Schafer, commercial business lead. “Strong growth in the retail sector and positive reception of our new products has been gratifying as we meet customers’ needs for healthy, convenient snacks.”
Vermont Smoke & Cure recently announced an expansion within the Costco Northeast Division, bringing its premium meat snacks to millions of Costco members. Costco stores throughout the Northeast will now carry Vermont Smoke & Cure’s new Hickory Smoked Premium Beef Stick.
Schafer adds, "We have been pleased so far with the reception of our new products, which showcase our commitment to innovation and quality in premium meat snacks. With 75% of consumers recognizing the need for high-quality, convenient protein options, we’re especially excited about our turkey offerings, filling a key gap in the market and leading the way with the most turkey SKUs in the category."
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