Meat snack company Jack Link's is announcing a global partnership with social media creator, businessman, and philanthropist Jimmy Donaldson, who goes by the name MrBeast. This collaboration will see the two entities launch a new line of meat snack products with protein.

This partnership marks MrBeast's first-ever collaboration with a consumer packaged goods company for a co-branded product line. The collaboration introduces a new line of meat snack multipacks featuring individual-sized packs of beef jerky and meat sticks. Designed for convenient storage and active lifestyles, the multipacks, showcasing MrBeast's signature branding, cater to protein-rich snacking needs.

"We are incredibly excited to partner with MrBeast," says Troy Link, CEO of Jack Link's. "Jimmy's entrepreneurial spirit and dedication to his fans align perfectly with our values at Jack Link's. We believe this collaboration will drive a new generation of consumers into the meat snacks category, worldwide."

This strategic partnership targets the significant market of Gen Alpha, Gen Z, and their parents. According to Mintel 2024 data, despite 33% of younger consumers snacking more than three times a day, only about 9% currently opt for meat snacks, highlighting a substantial opportunity for growth by offering appealing and convenient choices that merge quality with influence.

“I’ve been eating Jack Link’s since I can remember, so teaming up is a no-brainer,” Donaldson says. “Now we get to do something super fun and tasty for our fans—I can’t wait for everyone to see what we dream up.”

MrBeast’s CEO, Jeff Housenbold, says, ”We’re always looking to partner with brands that share our ‘better than the competition’ and ‘better-for-you’ philosophy, so this collaboration with Jack Link’s felt like a natural fit. Beast Packs are a way to bring the MrBeast experience from the screen to the snack aisle—while also introducing our fans to each other’s worlds.”

Related: Jack Link's, Doritos partner on beef jerky, meat sticks