Rich's expands filled-croissant portfolio
The brand's Flips feature 16 layers of dough folded over filling.

Courtesy of Rich's
Rich Products is expanding its filled-croissant portfolio by adding Chocolate Flips and Blueberry Cream Cheese Flips. The portfolio also includes Raspberry Cream Cheese Flips. The croissants feature 16 layers of flaky, laminated dough folded over a creamy filling.
“Rich’s Flips go from the freezer to the bakery case in minutes, delivering a fresh-baked aroma that will tantalize the tastebuds of most consumers,” says Elizabeth Sommer, customer marketing manager, Rich Products. “These pastries are the perfect addition to the menu, because they combine minimal preparation time and delicious ingredients.”
Flips can be served as-is, drizzled with icing, or topped with powdered sugar. Chocolate Flips are 3.2-oz, and Blueberry Cream Cheese Flips are 4-oz each. The pastries arrive frozen with 48 per case, with a freezer shelf life of 270 days.
Rich Products is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.
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