“Not all prebiotics are equal,” explains Udi Alroy, CEO and co-founder of CarobWay. “While many fibers on the market can cause some level of stomach discomfort, CarobBiome is specifically designed to ease bloating and maintain a happy tummy. Moreover, it is completely natural, vegan, and allows for a clean, simple ingredients label. It also is highly nutritious.”

CarobBiome’s composition includes 85% fibers made up of a mix of soluble and insoluble fractions. Insoluble fibers are supposedly known for their role in regulating bowel functions, and support CarobBiome’s low-bloating potential. The soluble fibers contribute to the ingredient’s beneficial prebiotic and microbiome-balancing effect, and house antioxidants. An added benefit is that prebiotics have been shown to play a role in regulating appetite and blood-sugar levels.

CarobWay’s prebiotic carob fiber enters the market as demand surges for natural solutions that promote microbiome health, weight management, and metabolic wellness. Consumers are increasingly turning to nutritional solutions to support the currently skyrocketing use of GLP-1 therapies.

Fiber as a functional ingredient

According to an Innova Market Insights report, fiber ranks as the second leading functional ingredient of choice for consumers, following closely behind protein. Consumers in the U.S. are showing greater interest in fiber, and its perceived importance is shown to rise with age. And younger generations show greater interest in prebiotics specifically. Fiber claims are common, while focused prebiotic claims are on the rise.

“With increased focus on GLP-1, and digestive health topping consumer priorities, our prebiotic carob fiber offers a potent, natural solution for both trends,” claims Alroy. “As GLP-1 users and those dieting in general are eating less, they need to be sure they are getting more from every bite they consume. This includes more nutrient-dense foods imbued with protein and fiber. CarobBiome™ is rich in fiber, making it an ideal support for GLP-1 diets, and it delivers valuable micronutrients.”

Soluble fiber helps slow digestion, contributing to the feeling of satiety thus aiding weight management. It also contributes to gut comfort due to its water-holding capacity and boosts beneficial bacteria. These beneficial bacteria produce short-chain fatty acids (SCFAs), which not only nourish the gut and support metabolic health but also can stimulate the release of GLP-1, a hormone that regulates appetite and blood sugar levels.

This microbiome-supporting ingredient creates opportunities for “better-for-you” food and beverage brands and enables them to reformulate products to meet changing consumer preferences. CarobBiome is neutral in flavor, leaving no bitter notes, and is heat stable. It can be integrated into a variety of applications ranging from baked goods, confectionery, and nutrition bars to snacks, meal replacements, and shakes. All can serve GLP-1-compatible diets for weight management-conscious consumers. CarobBiome is 100% vegan, allergen-free, and non-GMO.

IFT FIRST attendees can experience the ingredient at IFT FIRST, booth S3470AR, at the start-up pavilion where CarobWay will showcase CarobBiome, its benefits, and multiple applications.

Carob: Eco-friendly by nature

CarobWay’s CarobBiome prebiotic fiber is sourced from upcycled carob pulp, taking a zero-waste approach. Carob, one of the most ancient food sources, is a sustainable and resilient crop that thrives on non-arable, rocky lands where other crops cannot grow. It requires minimal water input and virtually no chemical fertilizers or pesticides. With low labor demands and natural resistance to pests and drought, carob reportedly enables cost-effective, regenerative agriculture even in marginal environments. As a deep-rooted, perennial tree it also contributes to carbon sequestration while promoting long-term soil health and biodiversity. The company cultivates its own carob trees focusing on specific varieties noted for their yield, functional, and nutritional characteristics.

Related: CarobWay to introduce low glycemic sweetener at IFT FIRST