Mondelēz International's Chips Ahoy brand is collaborating with Netflix's Stranger Things series to create a new limited-edition cookie. The cookie will be available in stores nationwide starting on August 11, with an SRP starting at $5.79, but consumers can get early access now through the inaugural Chips Ahoy presale. The brand is also releasing retro-inspired Original Chips Ahoy packs that harken back to the look and feel of the 1980s Chips Ahoy packaging, when the TV show takes place.

The LTO cookie is inspired by the Upside Down, a dark alternate dimension that has said to have played a key role throughout every season of Stranger Things. The cookies feature a new chocolatey base, fudge chips, and a red strawberry-flavored filling. The brand’s first-ever fruit-flavored filling stretches through the chocolatey cookie to represent the Rifts that are the entrance to the Upside Down. The packaging incorporates design elements from the show and includes a glow-in-the-dark feature. 

In addition, starting on August 11, consumers can scan an on-pack QR code or visit chipsahoyscan.com to play an immersive augmented-reality game. In-game achievements translate into the chance to win prizes—most notably, a Stranger Things Eddie Munson-inspired guitar—plus limited-edition Stranger Things merchandise.

"This isn’t just any product launch—it’s a cultural moment that joins two beloved brands together in an exciting and captivating way,” says Chips Ahoy Senior Director Sabrina Sierant. “Our collaboration with Stranger Things appeals to both long-time lovers of Chips Ahoy cookies and Stranger Things fans who have loved every episode. Through experiential components and elements of nostalgia, we are delivering unforgettable experiences for different generations of fans—whether they grew up in the '80s or are experiencing that awesome decade through the show.”

Created by the Duffer Brothers, Stranger Things debuted in July 2016 and quickly became one of Netflix’s most popular shows ever with its fourth season alone amassing over 140.7 million views globally.  

Registration to pre-order the Chips Ahoy x Stranger Things Limited-Edition Cookie is now open and limited to the first 1,500 people. In addition to the traditional tray, the cookies will also be available in 2-count portion packs.

Mondelēz International is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.