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Novos launches nutritional snack bar

The product's primary ingredients aim to support short- and long-term health.

By SF&WB Staff
Novos launches nutritional snack bar

Courtesy of Novos

July 29, 2025

Novos, provider of longevity solutions designed to promote healthy aging and extend the human lifespan, has debuted its first nutritional snack bar. The bar includes 15 g of protein, five longevity ingredients, and 20 superfoods.

Actively supporting short and long-term health, cognition, and performance, Novos Bar’s primary ingredients are astaxanthin, taurine, reishi mushroom, cordyceps mushroom, lion’s mane mushroom, and a fruit and veggie blend (broccoli, kale, spinach, sweet potato, sunflower seed, cranberry, chlorella, maitake mushroom, and shiitake mushroom). Versus whey, its protein combination is 50% lower in methionine and 43% lower in isoleucine, two amino acids that have been found in multiple animal studies to shorten lifespan. Novos Bar does not contain seed oils or artificial preservatives, instead opting for the Mediterranean diet-inspired olive oil and rosemary.

 The Novos Bar introductory flavors include Salted Chocolate Crunch, Mixed Berry Crunch, and Peanut Butter Chocolate Chip Crunch. Each flavor comes in a 12-pack for $48 ($3.99 per bar), or $43.20 with a 10% subscription discount ($3.60 per bar).

“We wanted to create a bar that could be smarter than your healthiest meal," says Chris Mirabile, CEO and founder of Novos. "We brought together some of the best minds in longevity, nutrition, and gastronomy to build essential vitamins, minerals, and longevity-enhancing ingredients into one nutrient-dense, whole-food bar that supports skin health, immune function, and metabolism."

Mirabile, reportedly a globally recognized expert and public speaker on longevity and aging, developed the bar with Novos Director of R&D Diogo Barardo, PhD, a longevity researcher focused on supplement combinations and aging clocks. Brooke Alpert, MS, RD, CDN, and Vân Nguyễn, a former pastry chef at three-Michelin-Star restaurants The French Laundry and Per Se, serve as culinary consultants, providing expertise on ingredient sources and flavor profiles.

“Longevity can seem complicated, but the real goal is making consistent, everyday healthy choices. Novos makes it even easier, convenient, and more accessible,” says Alpert. “This bar blends the latest science with natural, whole-food ingredients to help people stay on track—even when life gets hectic.”

Barardo adds, "After literally charting how every natural molecule that has ever been studied interacts with our longevity genes—a journey culminating in DrugAge, the world's largest longevity molecule database—I hand-picked only the compounds I would wager my own health on. A dozen reformulations later, those elite performers now harmonize with protein, macros, micros, and taste in the first bar that puts rigorous aging science on the menu."

Novos Bar is now available for purchase at novoslabs.com.


Related: State of the Industry 2025: Snack bars offer nutritious ingredients

KEYWORDS: functional functional foods

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