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Supplier NewsNew Snack and Bakery TechnologyIBIE News Feed

Cybake expands U.S. sales team ahead of IBIE

Three new executives join the bakery ERP provider’s North American office.

By SF&WB Staff
cybake new hires 2025
Images courtesy of Cybake
August 29, 2025
Bakery ERP software provider Cybake has appointed three new sales executives in the U.S.

Based at Cybake North America’s headquarters in Arvada, CO, the new team members are Andrea Chappell, Hannah Arneson, and Scotty Savage.

With more than nine years of experience in the software and wine industries, Andrea Chappell has worked with a diverse portfolio of clients across the North Central U.S., providing SaaS solutions for CRM, ERP, and BI.

Hannah Arneson brings a strong background in marketing and advertising, with a focus on the food produce and agricultural sectors.

Scotty Savage offers extensive experience managing IT systems for food retailers, along with expertise in SaaS supply chain and EDI solutions.

“Our new colleagues join us at a time of continued growth for Cybake in North America,” says Luke Karl, Cybake’s head of U.S. operations. “All three have strong backgrounds in food and beverage-related B2B sales, and they all have taken to the bakery trade like naturals.”

Cybake’s new sales executives will join Karl at the company’s stand at IBIE in Las Vegas, September 14–17, alongside Cybake CEO Ali Lyons, North America implementation specialist Kelly Tyson, and global sales and marketing manager Rachel Hindle.

Karl will also present two QuickBITES sessions at IBIE. On Saturday, September 14, he will present “How to automate your admin to build a more sustainable and profitable wholesale bakery” at the Wholesale Bakers Stage 1 in the West Hall from 12:45–1:05 p.m. On Tuesday, September 16, he will present “Retail baking: how to get your prices right, cut waste, and operate a wholesale subsidiary” at the RBA Bakers Center—RONDO Baking & Pastry Stage.

In the lead-up to IBIE, Cybake has released a new series of customer success videos on its website and YouTube channel featuring U.S. users of its software:
  • Zeppole Baking Company, Boise, ID
  • Leavity Bread & Coffee, Salt Lake City, UT
  • Crust Vegan Bakery, Philadelphia, PA

Related: Cybake updates its traceability, manufacturing module

KEYWORDS: Cybake USA personnel sales

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