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The crackers category is home to multiple iconic brands synonymous with snacking, including Cheez-It, Goldfish, and Ritz, all billion-dollar brands. As part of the foundation of the grain-based baking industry, crackers also present significant opportunities for growth through incrementally better-for-you offerings and highly innovative nutrition-forward products, as well as premium and specialized lines.
Each product brought in more than $120 million last year, according to IRI data.
May 8, 2019
Kinder Joy and M&M’S Caramel have topped the list of IRI’s 2018 food and beverage New Product Pacesetters, the Chicago-based research firm announced Wednesday.
ON DEMAND:Every year poses its share of market challenges to companies operating in the snack and bakery market—a vital economic sector, which at retail alone accounts for over $100 billion in annual U.S. sales. But our current era presents myriad unprecedented obstacles.