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Bakery ProductsIndustry NewsNew Snack and Bakery ProductsCookies

Chip City Jetti Confetti LTO offers airline points

JetBlue loyalty members can earn points on cookie purchases through Dec. 31.

By SF&WB Staff
Jetti Confetti
Courtesy of JetBlue
September 19, 2025

JetBlu is partnering with NYC-based Chip City Cookies for a special promotion. Through December 31, 2025, JetBlue’s TrueBlue loyalty members can earn points on all Chip City purchases, including a new limited-time offering: the Jetti Confetti cookie.

The Jetti Confetti cookie features a layer of blue buttercream sandwiched between two chewy Thin Confetti cookies, rolled in JetBlue-colored sprinkles. The treat reflects JetBlue’s bold and colorful brand identity.

JetBlue’s support center in Long Island City, Queens, is located near Chip City’s original bakery in Astoria. The partnership brings together two local favorites to offer rewards across 50 Chip City locations in NY, NJ, CT, MA, MD, PA, VA, FL, IL, and soon TX.

TrueBlue earning details:
  • Earn 2 TrueBlue points per $1 spent on standard Chip City treats.
  • Earn 25 TrueBlue points for each Jetti Confetti cookie purchased.
“JetBlue has always believed that loyalty should be rewarded not only with valuable perks, but also with a bit of fun,” says Edward Pouthier, vice president, loyalty and personalization, JetBlue. “Partnering with Chip City, another New York original, felt like the right collaboration to give our customers a new way to rack up points while indulging in their favorite sweet treat purchases.”

“We’re thrilled to partner with JetBlue, a fellow New York original, to bring our cookies to even more people in a fun and rewarding way,” says Peter Phillips, co-founder and CEO, Chip City. “The Jetti Confetti cookie is a perfect blend of both our brands—playful, bold, and made to create memorable moments. Just as JetBlue has redefined the travel experience, Chip City is redefining the premium cookie experience, and together we’re excited to share this sweet collaboration with our customers.”

Customers can scan an in-store QR code or visit jetblue.chipcitycookies.com to link their TrueBlue and Chip City Square accounts. Once linked, purchases made using the phone number tied to the Chip City account will automatically earn TrueBlue points.

Related: Chip City brings back Pringlicious Cookie LTO

KEYWORDS: Chip City collaboration foodservice

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