Pladis's Flipz brand is introducing a festive partnership with The Elf on the Shelf and The Lumistella Company, Elf on the Shelf Sugar Cookie Covered Pretzels.

Scout Elves, known for their playful holiday antics, have taken over limited-edition bags of Flipz with Sugar Cookie-flavored Covered Pretzels. Consumers can "Flipz the script" on their seasonal snacking and entertaining with a treat that features seasonal colors alongside Flipz’s signature sweet and salty crunchiness. 

“Flipz Sugar Cookie is our latest holiday limited-edition treat, created to capture the magic and joy of the season,” says Shivani Arora, marketing director, Pladis Americas. “By teaming up with The Elf on the Shelf, we’re bringing consumers a snack that’s a little sweet and a little salty, just like the Scout Elves! With our signature crunchy pretzels coated in sugar cookie-flavored white fudge and topped with colourful sprinkles, it’s the perfect treat to share, gift, or save for Santa.” 

Consumers can get a taste of the new Flipz Elf on the Shelf Sugar Cookie Covered Pretzels (available in 6.5-oz bags) for a limited time only at retailers like Kroger, Albertson, CVS, and Family Dollar. 

Pladis is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.