Urban Farmer, a portfolio company of Paine Schwartz Partners and an integrated producer of specialty dough products for brands and retailers across North America, has announced the acquisition of Caulipower, a better-for-you, gluten-free, cauliflower-crust frozen pizza brand.    

According to a representative, the acquisition will pair Urban Farmer’s integrated manufacturing capabilities with Caulipower’s brand in order to form a scaled platform with reach across branded, private label, and co-manufactured BFY products. The purchase reportedly will strengthen the platform by adding extensive nationwide distribution, a pipeline of innovation, and access to millions of new households. The companies report Caulipower will continue to operate under its brand, supported by Urban Farmer’s manufacturing expertise to accelerate growth and innovation. 

“Caulipower has transformed how people think about comfort food,” says Chris Jaromin, CEO of Urban Farmer. “Caulipower’s commitment to making better-for-you foods accessible and delicious aligns perfectly with Urban Farmer’s mission to combine culinary innovation with quality manufacturing. Together, we’ll expand our ability to bring nutritious, craveable foods to more tables across the country.”

“When I founded Caulipower in 2016, I searched for a co-manufacturer to bring my idea of a frozen cauliflower crust pizza to life. Most turned me down, but one said yes, and that was Urban Farmer,” states Gail Becker, founder of CAULIPOWER. “How fitting that years after CAULIPOWER disrupted the $6 billion frozen pizza category, our two companies are joining forces again in such a meaningful way. A huge debt of gratitude goes to the millions of consumers and retail partners who supported the brand and cheered us on.” 

Jaromin will continue to lead Urban Farmer as CEO. Becker reportedly will work closely with Jaromin to drive accelerated growth, serving on Urban Farmer’s board and continuing to guide CAULIPOWER’s vision, innovation, and brand.

“Combining Caulipower’s groundbreaking brand and Urban Farmer’s integrated manufacturing platform creates a powerful engine for innovation and growth,” notes Tyler Ricks, Caulipower CEO. “We believe this combination establishes a clear category leader in better-for-you frozen dough and underscores our long-term conviction in the health and wellness segment of the industry.”

Financial terms of the transaction were not disclosed.

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