Snack and Bakery logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Snack and Bakery logo
  • SNACK PRODUCTS
    • New Products
    • Chips
    • Crackers
    • Frozen Snacks/Appetizers
    • Nuts & Trail Mixes
    • Popcorn
    • Pretzels
    • Puffs/Extruded Snacks
    • Tortilla Chips
    • Other Snacks
  • BAKERY PRODUCTS
    • New Products
    • Bars
    • Breads
    • Breakfast Products
    • Cookies
    • Desserts
    • Pizza
    • Muffins
    • Snack Cakes
    • Sweet Goods
    • Tortillas
  • INGREDIENTS
    • New Ingredients
    • Chocolate
    • Dairy
    • Extruded
    • Flavors & Colors
    • Fruit
    • Functional
    • Grains
    • Inclusions
    • Nutritional
    • Nuts & Seeds
    • Sweeteners
  • EXCLUSIVES
    • EQUIPMENT
      • New Equipment
      • New Technology
      • Belts & Conveyors
      • Depositors, Dividers & Rounders
      • Extruders
      • Fryers
      • Laminators & Sheeters
      • Mixers
      • Inspection & Detection
      • Ovens & Proofers
      • Packaging
      • Slicing, Cutting & Portioning
    • State of the Industry
      • State of the Industry: Snacks
      • State of the Industry: Bakery
    • Bakery of the Year
    • Snack Producer of the Year
    • Top 50 Snack & Bakery Companies
      • Submit Your Company
  • TRENDS
    • Artisan Baking
    • Better-For-You
    • Cannabis Edibles
    • Clean Label
    • Flavor Trends
    • Food Safety
    • Gluten-free
    • Keto
    • Plant Efficiency
    • Sustainability
  • MORE
    • Blogs
    • Case Studies & Advertorials
    • Classifieds
    • Newsletter
    • Ingrained Insights Podcast
    • SFWB Store
    • Image Galleries
    • Submit New Products
    • Videos
    • Webinars
  • DIRECTORIES
    • SFWB BUYER'S GUIDE
    • CANDY BUYER'S GUIDE
    • Get Listed!
    • Take a Tour
  • CANDY
  • SIGN UP!
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact
    • SIGN UP!
Bakery ProductsNew Snack and Bakery ProductsBars

Nature Valley rereleases snack in honor of 'Stranger Things'

The '80s peanut butter treat gets a retro revival inspired by the Netflix show.

By SF&WB Staff
Nature Valley rereleases Peanut Butter Boppers
Courtesy of Nature Valley
December 4, 2025

Get ready to dust off the Walkman, turn back the clock and maybe open a rift or two, says General Mills: nostalgic Nature Valley Peanut Butter Boppers from the 1980s have reappeared, and this time, they’ve made their way to Hawkins, IN.

The retro product is reemerging online, with a limited-edition drop of Nature Valley Fudge Chip Peanut Butter Boppers wrapped in Stranger Things-inspired packaging.

The snack returns in its original recipe, reportedly featuring a creamy peanut butter center rolled in crisp rice cereal and fudge chips for a rich, crunchy-meets-creamy bite. Consumers can snag this nostalgic treat along with a shirt and a special recipe card in a limited-edition kit for $19.87 exclusively at sreppob.com ("Boppers" spelled backward in a wink and nod to the Upside Down), while supplies last.

“We’re beyond excited to bring Boppers back from the 1980s and into fans’ hands one more time,” says Ray Joncas, VP, bars business unit at General Mills. “The beloved creamy, indulgent peanut butter-filled snack is the perfect match for streaming the new season, and we can’t wait for fans to enjoy!” 

Consumers who miss the launch can still find the DIY Boppers recipe on NatureValley.com so everyone can recreate the nostalgia at home using Nature Valley Oats N Honey Crunchy Bars or Granola.


General Mills is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.

KEYWORDS: General Mills Nature Valley nostalgia Stranger Things

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • cookies stacked

    The top 50 snack and bakery companies of 2024

    The top-selling companies among baking and snack players...
    Snack Products
    By: Jenni Spinner and Liz Parker Kuhn
  • IHOP new menu inspired by "IF" movie

    Most popular new products: May 2024

    Products range from a Reese’s Puffs collaboration with...
    Bakery Products
    By: Liz Parker Kuhn
  • state of the industry bakery: 2024

    State of the Industry 2024: Bakers continue to show resilience and creativity

    For the past several years, the baking industry has faced...
    Special Reports
Manage My Account
  • eMagazine Subscription
  • Manage My Preferences
  • Newsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

Hershey showcases its new strategies at Sweets & Snacks Expo

Hershey showcases new strategies, candy

Sweets & Snacks Expo wins big in Las Vegas

Sweets & Snacks Expo concludes its first year in Vegas

hard candy generic

Hard candy evolves beyond traditional sweetness

Speaking Gen Y/Z/Alpha's Language Webinar

Events

August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

See More Products

global top 100

Related Articles

  • Opopop launches Limited Edition Birthday Big Bag in honor of one-year anniversary

    Opopop launches Limited Edition Birthday Big Bag in honor of one-year anniversary

    See More
  • Insomnia Cookies concocts limited-edition collection in honor of 4/20

    Insomnia Cookies concocts limited-edition collection in honor of 4/20

    See More
  • The Little Kernel miniature popcorn

    The Little Kernel donates to Generation Rescue in honor of Autism Awareness Month

    See More

Related Products

See More Products
  • Rice-Engineering-Website-Cover-439x600.jpg

    Advances in Science & Engineering of Rice

See More Products

Events

View AllSubmit An Event
  • August 13, 2025

    2025 State of the Industry: Snack and Bakery

    On-Demand The quality that exemplifies bakery and snack leaders: resilience. Industry professionals face challenge after challenge and keep coming out on top. In this free webinar, various experts will outline consumer trends, workforce challenges, supply chain issues, cost concerns, and more. Attendees will take away a wealth of knowledge to help maximize their chances of future success.
View AllSubmit An Event
×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing