It's not a toss—it's a flip

Pladis's Flipz, the chocolate-covered pretzel brand, has teamed up with Super Bowl contender, NFL San Francisco 49ers captain Kyle Juszczyk, and his fashion designer wife, Kristin Juszczyk, to launch year two of the Flipz Up Your Game Day campaign. The reprise of the campaign is not only dedicated to elevating the game day snacking experience but enlisting the Juszczyks to rally fans nationwide to set the record straight on one of football’s most overlooked misnomers: the coin toss. Together with fans, they plan to "flip" pre-kickoff tradition (with a new petition). At the center of the campaign is a national petition encouraging fans, leagues, and broadcasters to adopt "The Coin Flip" as the universal term. Fans are invited to sign, share, and join a sweet-salty, ever-so-crunchy debate that starts long before kickoff.

Ingredion rolls out heart health railcar

Photo by Jenni Spinner

Ingredion Incorporated, a global provider of ingredient solutions for food, beverage and industrial applications, has unveiled its first-ever custom-designed railcar wrap to support the American Heart Association and promote heart health. As part of the company’s long-term sponsorship of the organization's Heart of Chicago campaign, it introduced a GATX railcar featuring the association's “Move More!” message as part of its effort to encourage Americans to be more active. The railcar promotes the importance of regular physical activity as one of the association’s Life’s Essential 8, key measures for improving and maintaining cardiovascular health. This specially designed railcar will serve as a mobile message for healthier living and encouraging individuals to take positive steps for their heart.

Cinemark hosts second annual Bring Your Own Bucket celebration

Courtesy of Cinemark 

Cinemark Holdings, Inc. is building on last year’s viral National Popcorn Day event by teaming up with Lowe’s for a two-day Bring Your Own Bucket celebration on Jan. 18 and 19 (National Popcorn Day), inviting guests to bring in their own container to fill with up to 400-oz of popcorn for just $5. With social sweepstakes, discounts on gift cards, and special beverages, plus $5 all size popcorns for those without their own bucket, this year’s celebration aims to be the ultimate experience for popcorn lovers across Cinemark’s more than 300 U.S. theaters. Full details are available at Cinemark.com/popcornday.

IHOP launches bottomless pancakes

Courtesy of IHOP

Inspired by the viral “last-place punishment” trend, IHOP is turning fantasy football defeat into delicious fun with its 24-Hour Challenge powered by Bottomless Pancakes. As of January 5, consumers nationwide can score free Bottomless Pancakes with the purchase of select Breakfast Combos. Timed to launch, IHOP teamed up with professional football wide receiver Malik Nabers to transform last-place punishments into pancake celebrations. After an unfortunate setback of his own this season (an ACL injury), Nabers finds wins in every circumstance.

Cap'n Crunch debuts unidentified flavor

Courtesy of Cap'n Crunch

PepsiCo's Cap'n Crunch cereal has released Mystery Crunch, a limited-edition flavor that invites consumers to become detectives and put their taste buds to the test, the brand says. The cereal arrives with an unidentified flavor waiting to be cracked. "Is it cheesy? Coconutty? Creamy? Chocolatey? The answer lies somewhere in that unmistakable crunch," the brand notes. Consumers are invited to solve the Cap’n’s mystery themselves, and the hunt to identify the flavor begins the moment the box lands on the table. Shoppers can scan the QR code on the box to share their best guess and enter for a chance to win a prize from the Cap’n, or visit capncrunchmystery.com to enter.