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Planters launches ranch and sweet cayenne peanuts

Consumer demand for bold, familiar flavors continues to grow across U.S. snacks.

Planters launches ranch, sweet cayenne peanuts — Courtesy of Planters

As America prepares to celebrate its 250th anniversary, Hormel Foods' Planters brand is marking the milestone with two limited-time peanut varieties reportedly inspired by American flavor traditions: Planters Ranch Seasoned Peanuts and Planters Sweet Cayenne BBQ Seasoned Peanuts.

Available now exclusively at Walmart stores nationwide and Walmart.com, the offerings bring together seasoning and the signature Planters brand crunch, all wrapped in limited-edition Americana-inspired packaging designed to celebrate America’s 250th anniversary, the brand says.

The launch coincides with a landmark year for the Planters brand, which celebrates its 130th anniversary in 2026, while its mascot, Mr. Peanut, recently marked his 110th birthday.

“Ranch and barbecue are two of the most unmistakably American flavor profiles, and we wanted to bring them together in a way only the Planters brand can—through bold seasoning and serious crunch,” says Patrick Horbas, director of marketing for the Planters brand. “These limited-time flavors celebrate America’s 250th with something familiar, fun, and delicious.”

Consumer demand for bold, familiar flavors continues to grow across U.S. menus and snacking occasions, the brand notes. Datassential 2025–2026 menu trends show ranch remains one of the most widely used and enduring flavor profiles in foodservice, while Technomic’s 2026 Flavor Forecast highlights continued momentum for sweet-and-spicy combinations, with nearly half of consumers expressing interest in swicy flavor profiles and sweet-and-spicy BBQ sauces projected to grow through 2026.

Introducing the new limited-time flavors:

Planters Ranch Seasoned Peanuts aim to bring bring bold ranch seasoning together with the Planters brand signature crunch. Each serving provides 7 g of protein (7% DV).

Planters Sweet Cayenne BBQ Seasoned Peanuts combine smoky barbecue flavor with cayenne heat for a bold sweet-heat kick. The roasted peanuts strive to deliver a layered blend of sweet and spicy flavor with the Planters brand signature crunch. Each serving delivers 7 g of protein (7% DV).