Boulder Canyon joins hacky sack revival

Courtesy of Boulder Canyon

Utz's Boulder Canyon, the snack brand inspiring consumers to “Be for Real” and reconnect with real-life experiences, is officially joining the hacky sack revival and is actively searching for hacky sack clubs to partner with this summer. As the Official Snack Sponsor, Boulder Canyon will support spontaneous, community-driven hacky sack gatherings taking shape in parks, public plazas, and on college campuses with snacks and branded gear. Hacky sack groups continue to pop up across the country, requiring nothing more than open space, a few people, and a footbag to come to life. This movement reflects exactly the kind of authentic, screen-free connection Boulder Canyon has championed all year long, it says. The brand's Official Snack Sponsorship includes its snacks, custom hacky sacks, and merchandise and branded gear. Hacky sack clubs interested in being considered for a Boulder Canyon partnership this summer can follow and direct message @BoulderCanyon on Instagram.

Black Tap NYC goes crazy for sundaes

Photo by Brian Berk

Black Tap is giving dessert lovers three delicious reasons to indulge, introducing the all-new CrazySundae at its New York flagship in three signature flavors: Strawberry Glazed, Churro Hot Fudge, and Cherry Bomb. Brian Berk, chief editor of our sister mag Dairy Foods, was able to attend an exclusive three-hour event and tasting (living the dream, right?!) of the sundaes on July 16 at the NYC flagship, saying: "It is difficult to find anything more decadent and enjoyable than an ice cream sundae. First up was Churro Hot Fudge, featuring vanilla ice cream, Mexican hot fudge, dulce de leche, crushed Cinnamon Toast Crunch, churros, cinnamon sugar cookies, whipped cream, and a cherry. The second offering was Cherry Bomb: vanilla ice cream, cherry pie, sour cherry sauce, crunchy pie crumble, topped with whipped cream and cherries. Last, but definitely not least, was Strawberry Glazed, with vanilla ice cream, strawberry sauce, strawberry cake crumbs, and topped with a glazed doughnut, fresh strawberries, and whipped cream." He also was able to chat with the founder of Black Tap, Julie Mulligan, who says the ice cream used in its sundaes is always sourced from local dairies to ensure freshness.

Khloud x Gotham FC kick off partnership

Courtesy of Khloud

Khloé Kardashian's protein snack brand, Khloud, is going all-in on the Summer of Soccer, kicking off a partnership with reigning NWSL Champion Gotham FC. The brand is showing up on and around the field via "Summer of Soccer" watch party kits, created with viral face patch brand Fazit, shipping to athletes, creators, and consumers celebrating both the NWSL and the World Cup this summer. Plus, on July 15, the brand participated in a Queens Classic Matchday Takeover, where it transformed the commute to Citi Field with Khloud sidewalks along the 7 train as attendees left the stadium; sampled its Protein Chips to 5,000+ fans after the match; and hosted a 360 creator suite at the game, feat. custom Gotham FC jerseys by Mirchi by Kim, Khloud Protein Chips and Popcorn, and 818 Tequila. 

Ghirardelli offers a deal for National Hot Fudge Sundae Day

Courtesy of Ghirardelli

If you missed celebrating National Ice Cream Day on July 19, fret not: ahead of National Hot Fudge Sundae Day, Ghirardelli is turning up the summer fun with a sweet one-day offer at participating shops nationwide, featuring its Mini World-Famous Hot Fudge Sundae for just $7.25 (the treat normally costs about $16.50-$17.95, depending on location!). On Saturday, July 25, participating Ghirardelli Ice Cream & Chocolate Shop locations nationwide will offer the deal. The sundae features smooth vanilla ice cream topped with Ghirardelli’s signature handcrafted hot fudge, whipped cream, diced almonds, a cherry and a Milk Chocolate Caramel Square.