Pizza Hut goes full-court press with Space Jam

Pizza Hut, the Official Pizza Partner of March Madness, is kicking off the tournament with LTO menu items and a pop-culture partnership. In honor of the 30th anniversary of Space Jam, the chain is teaming up with Warner Bros. to release a Space Jam x Triple Treat Box ($21.99, two medium pizzas plus breadsticks and cinnamon sticks, in LTO Space Jam packaging). Plus, members who join the brand's Hut Rewards during March Madness will receive first alerts and access to movie-themed merchandise, available in limited quantities, such as a letterman jacket, warmup jersey and jacket, and more. Consumers can also compete to be one of ten winners of free pizza for a year by playing the brand's film-inspired digital games, from March 15–April 7. More info here.

Insomnia Cookies gives away March Madness trip

Courtesy of Insomnia Cookies

Insomnia Cookies is giving its patrons a shot to experience March Madness action in person with a chance to win a trip to college basketballs’ biggest weekend. Two lucky winners will win the ultimate “Fan Experience” including airfare, 4-night stay in a downtown Indianapolis hotel, two tickets to both college basketball games on Saturday, April 4 and Monday, April 6, two Insomnia Cookies swag kits, and two Insomnia Cookies $100 gift cards. Now through March 29, new and existing Insomnia Rewards members can enter the giveaway by logging into their rewards account and enter on the InsomniaCookies.com/Bracket page. Winners will be selected and notified by March 30. The brand also just released Loaded Cookie Butter Deluxe and Double Chocolate Chip Cookie Dough Deluxe flavors, with up to 10 g of protein per cookie, in celebration of bracket season.

Clif debuts Run the World campaign

Courtesy of Clif

Recognizing that route fatigue is a challenge every athlete knows, Mondelēz International's Clif brand's new Run the World campaign invites athletes to break their routine and feed their adventure. Run the World features a sweepstakes offering the chance to win running or cycling trips to Australia, Argentina, or Japan, and the contest will end on July 31. As part of the brand's new Run the World campaign, the brand introduced a new limited-edition Chocolate Berry energy bar, with 10 g of protein per bar and made with organic, non-GMO oats ($1.99 per bar, or $7.49 per 5-pack of bars). 

Kinder Bueno Frozen Dessert takes home award

Courtesy of Kinder Bueno

Ferrero's Kinder Bueno has entered the freezer aisle is already winning major innovation awards, the brand says. Kinder Bueno Frozen Dessert recently took home the title of 2026 Product of the Year Award, confirming what consumers already know: Kinder Bueno is raising the bar for what a frozen dessert can be, the company adds. Kinder Bueno Ice Cream delivers a layered, multi-sensory texture and that signature hazelnut-chocolate flavor profile—now reimagined in frozen form, including its crispy wafer, creamy hazelnut filling, a Kinder Bueno center, and a smooth chocolate shell. 

"Are you wearing the ..."
"Devil Wears Prada 2 bucket purse? Yes, yes I am"

Courtesy of AMC Theatres

The Devil Wears Prada 2 hits theaters on May 1, but AMC Theatres is starting the fun early with its Opening Night Event on April 30. The movie chain is promising Runway-worthy exclusives, one of which is a popcorn bucket purse. The purse features a chain with a tag of the movie's name and a gold charm in the shape of a shoe with a pitchfork as a heel (from the film's poster), and will be available on a first-come, first-serve basis; AMC is encouraging guests to go early opening weekend for the best chance at purchase. The theatre chain is also anticipating that there will be a limit on the number each patron can purchase. Additionally, the purse is not exclusive to AMC—Cinemark will also sell it, with free refills on day of purchase, and Fandango debuted a now sold-out $50 bundle which included one movie ticket, the purse, and an LTO promotional Runway magazine. Neither AMC nor Cinemark have announced pricing for the buckets yet, but they're already going for $100 on eBay, reportedly from consumers who purchased the Fandango bundle.