Dallas-based 7-Eleven is adding 15 new bakery items to its 7-Select private label line.


To complement its steadily growing line of 7-Select private label products as well as the fresh-baked daily items in its bakery case, some 5,700 participating 7-Eleven stores are adding 15 packaged bakery items under the company’s private label brand. 

The new items include everything from mini-donuts, cupcakes and Danish to bear claws, snack pies and honey buns, according to the Dallas-based company.

7-Eleven stores have already introduced approximately 225 private label food and non-food products under the 7-Select brand, and another 40 new items are scheduled to be in stores before the end of the year.