The Food Should Taste Good brand of natural tortilla chips is taking a stand against breast cancer by placing its team of better-for-you snacks in special pink bags with the phrase, “Food Should Taste Good…And Breast Cancer Should Be Cured.”

Food should taste good, right? And consumers should feel good eating good food, correct? That’s why the Food Should Taste Good brand of natural tortilla chips is taking a stand against breast cancer by placing its team of better-for-you snacks in special pink bags with the phrase, “Food Should Taste Good…And Breast Cancer Should Be Cured.”

Beginning Oct. 1, 5¢ of each sale of pink bags benefits various breast cancer organizations in connection with the brand’s retailer breast cancer affiliations. The limited-edition bags are available in major grocers nationwide in Multigrain, Olive and Sweet Potato varieties, and will remain on-shelf through the end of October.

“One in eight women will develop breast cancer in their lifetime. This figure means that some of our employees and fans have been directly affected by breast cancer or know someone who has,” says Pete Lescoe, founder and CEO of Food Should Taste Good, Inc., based in Needham Heights, Mass. “We may be a small company, but it’s important that we do what we can. Donating 5¢ for each bag sold is our way of supporting Breast Cancer research. There should be a cure for breast cancer.”

Food Should Taste Good tortilla chips are created without trans fats, cholesterol, artificial ingredients or genetically modified organisms (GMOs). They are certified gluten free, kosher, are low in sodium and are a good source of dietary fiber.

For more information, go to www.foodshouldtastegood.com.