After being featured on Season 10 of NBC's "The Apprentice" as the main focus of a unique task to create a viral video "stunt," Popcorn, Indiana, Englewood, N.J., then challenged America's snackers to create Munch Better viral videos of their own.
Contestants got creative with entries that featured singing, dancing and even animation. First place winner Amanda Watarz wowed the judges when she and two friends gleefully sang the actual copy from the back of Popcorn, Indiana's best-selling Kettlecorn bag. The lucky trio will receive a year's supply of popcorn and will be flown to New York City to attend the live finale of "The Celebrity Apprentice" on May 22.
Three runners up made the final cut-Brent Morgan Pop, Pop Popped his way into the judge's hearts by creating an insanely catchy tune called "Just a Little Bit;" Anthony Maddaloni scored with an animated video that brought various flavors of Popcorn, Indiana to life in a memorable and creative way; and Saul Sudin performed some high-tech video-conferencing magic with his "Miss You" video. The runners up will be receiving a year's supply of Popcorn, Indiana products.
"We were so impressed with the creativity behind all of the participants' video entries, and are excited to welcome Amanda and friends to New York to enjoy the live finale of the ‘Celebrity Apprentice,’" says Hitesh Hajarnavis, chief executive officer at Popcorn, Indiana. "The videos made by the apprentice teams were terrific, and we were incredibly flattered and impressed with what our amazing fans created on their own. We think they did a fantastic job, and no one got fired!"
To promote the Munch Better video contest, Popcorn, Indiana created several videos that ultimately cracked the Advertising Age Viral Video Top 10 Chart. These videos, along with all of the entries from the contest, can be viewed on Popcorn, Indiana's Youtube page, www.youtube.com/munchbettercontest.
Popcorn, Indiana Announces Winners of 'Munched Better' Video Contest
May 16, 2011