Company: Vitalicious, Inc., New York
Website: www.vitalicious.com
Introduced: July
Distribution: National
Suggested Retail: $4.99 to $5.99 for an 8-oz. box of four
Product Snapshot: AppleCrumb VitaTops are all-natural, nutritious muffin tops that provide the comfort of a fresh-baked apple crumble without the extra calories or fat. Additionally, they deliver just 100 calories but are packed with 8 g. of fiber, 3 g. of protein and 8 g. of whole grains.
Ingredients: Water, whole wheat flour, apples, natural chicory fiber (inulin), applesauce, organic sugar, egg whites, apple flake powder, soy bran, oat bran, wheat bran, fruitrim (grape juice, brown rice syrup), leavening (potassium bicarbonate, sodium acid pyrophosphate, monocalcium phosphate), wheat gluten, spices, sea salt, malic acid, xanthan gum, natural flavor, natural sweetener (Rebiana), Vitamin A, Vitamin B6, Vitamin B12, Vitamin C, Vitamin D, Vitamin E, folic acid, iron, biotin, zinc. Contains: eggs, soy, wheat.