Tostitos, Plano, Tex., is letting its namesake tortilla chips brand speak for itself through a new campaign. The company's "spokesbag" appears in two videos hosted on YouTube and, which made its debut during the Tostitos-sponsored Fiesta Bowl college football game. The bag is a talking Tostitos chip bag, almost cartoon-style, featuring arms and a mouth.

The "spokesbag" campaign launch coincides with the brand's partnership with Big Brothers Big Sisters. In December, the brand hosted "Tostitos Fiesta in the Square," a football-themed party held in New York's Times Square created to benefit the organization.