Company: Frito Lay

Introduced: April 2021

Distribution: National

Suggested Retail Price: $4.29

Product Snapshot: Are you ready to Cinco? To help make this year’s Cinco de Mayo unforgettable, Tostitos has teamed up with Danny Trejo to launch, a one-stop hub complete with everything needed to create a memorable celebration. Plus, to help take Cinco up a notch, Tostitos has introduced a limited-edition chip: Tostitos Sweet Lime and Sea Salt. This margarita-inspired flavor, available in Tostitos’ bite-size rounds, brings a tangy twist to your Cinco spread. offers the essentials for the perfect Cinco de Mayo, including: 

  • Recipes: Spice up Cinco de Mayo with authentic recipes using Tostitos chips and dips 
  • Drinks: Check out a guide to perfectly paired beverages with Tostitos chips and dips 
  • Music: A curated Cinco de Mayo Spotify playlist is here to help hosts liven up their celebrations 
  • Games: Get into the Cinco spirit with a fun and family-friendly game of lotería, featuring Danny Trejo 
  • Décor: DIY decorations and tips help you go from zero to Cinco in no time 

Fans can enter the Five Ways to Cinco sweepstakes daily for chances to win festive Cinco de Mayo prizes such as Danny Trejo’s cookbook, exclusive SCOOPS!-a-rita glasses, Bluetooth speakers and more. Plus, Tostitos will coordinate an at-home virtual fiesta for one randomly selected winner and Danny Trejo to celebrate with friends and family. 

“Tostitos has long been a brand rooted in bringing people together—be it virtually or in-person—making  Danny Trejo the perfect partner as he has brought millions of people together as a beloved actor and restaurateur,” said Anya Schmidt, senior director of marketing, Frito-Lay North America. “We’re thrilled to team up with him for our Five Ways to Cinco campaign to inspire those special moments of togetherness for our fans and their loved ones, as they may plan to gather in small groups on this festive holiday.” 

As part of the campaign, Trejo is also featured in an online commercial for Tostitos, where he shows his Hollywood take on Five Ways to Cinco. We see Trejo pitching some of his most extreme scenes to date—all concluding with Tostitos chips and dips. 

Tostitos Sweet Lime and Sea Salt is now available at retailers nationwide at the suggested retail price of $4.29 (11oz.). For more ideas to make your Cinco de Mayo celebration fun and delicious, be sure to scan specially-marked Tostitos Cinco de Mayo packaging or visit You can also follow Tostitos on social media via FacebookInstagramTwitter and YouTube